Breathing in the Essence of Purity

The first time I smelled lavender swaying in the summer breeze, it wasn’t just a scent—it was a memory. A moment frozen in time, simple and untainted. That’s the power of nature’s fragrances. They don’t just linger in the air; they tell stories, evoke emotions, and transport you to places untouched by artificiality. Yet, in a world saturated with synthetic perfumes, one might wonder: Why choose natural fragrances? The answer lies not only in their purity but in their ability to reconnect us with something raw and real.

The Allure of Nature Bottled: What Makes Natural Fragrances Special?

Imagine walking through a forest after rain. The earthy aroma of wet soil mingles with the crisp scent of pine needles. Now, contrast that with an air freshener trying to mimic “forest rain.” It’s like comparing a handwritten love letter to a mass-printed card—one feels authentic, the other doesn’t.

Natural botanical fragrances come from flowers, herbs, spices, and resins harvested directly from nature. Unlike synthetic scents concocted in laboratories, they carry the essence of their origins. When you spritz on a natural perfume or light a candle infused with essential oils, you’re embracing the earth’s bounty—not chemicals engineered to trick your senses.

But there’s more to this choice than authenticity. Let me take you back to my grandmother’s garden.

She grew roses—not for show—but for their scent. Every evening, she’d pick petals and steep them into water to create her own rosewater mist. She believed that what you breathe in becomes part of you. And she was right.

Why Choose Natural Fragrances Over Synthetic Ones?

Today, we live among invisible toxins. Many commercial perfumes and air fresheners contain phthalates, parabens, and synthetic musks—ingredients that sound as foreign as they feel on your skin. These compounds don’t just smell strong; they can disrupt hormones and trigger allergies.

Natural fragrances offer an antidote—a breath of fresh air when your lungs crave clarity. Here’s why:

1. Healthier for Your Body: When you choose natural fragrances made from essential oils or botanical extracts, you’re avoiding harmful chemicals that can irritate skin or harm your respiratory system.

2. Eco-Friendly: Synthetic perfumes often rely on petrochemicals derived from non-renewable resources. On the other hand, natural fragrances support sustainable farming practices and biodegrade without polluting waterways.

3. Aromatherapy Benefits: Beyond smelling good, natural scents like lavender calm anxiety; citrus energizes; sandalwood grounds you. Each note isn’t just a smell—it’s therapy bottled.

4. Connection to Nature: Inhaling these scents is like stepping into a meadow or orchard—even if you’re stuck in traffic.

Take my friend Anna as an example. She used to wear commercial perfumes religiously until migraines became her frequent companion. After switching to natural fragrances—wearing a natural perfume created with jasmine dabbed on her wrists—her headaches faded like fog under morning sun.

Breathing in Purity: How Natural Fragrances Transform Your Life

When you choose natural fragrances, you’re doing more than swapping one product for another—you’re making a lifestyle shift. You’re choosing simplicity over complexity, authenticity over imitation.

Let me tell you about a personal ritual I’ve adopted since discovering natural scents years ago. Every morning starts with bergamot oil diffused into my office space—a citrusy embrace that wakes up my mind without overwhelming it. At night? A touch of cedarwood and lavender natural perfume behind my ears lulls me into restful sleep.

These aren’t just habits—they’ve become anchors in my day-to-day life.

And here’s where it gets even more meaningful: gifting someone a bottle of natural perfume created from pure essential oils isn’t just giving them something pretty—it’s sharing wellness wrapped in scent.

How to Start Your Journey with Natural Perfumes

If you’re wondering how to make the switch but feel overwhelmed by choices, start small:

Opt for perfumes labeled “100% natural” or “organic.” Do not buy into the “green marketing” where they tell you this is clean and natural with ingredients like strawberries, melon, lily of the valley.  You cannot make essential oils from fruit and a flower tincture of a very small flower would take a truck full of blossoms to make it. Do not believe the hype.

Remember—your sense of smell is deeply personal. What reminds one person of home might remind another of adventure.

So next time someone asks “Why choose natural fragrances?”, think beyond words; think about moments—the ones where scent isn’t just something passing by but something that stays with you long after it fades.

In choosing natural fragrances, you’re not merely picking a product—you’re breathing in purity itself—a reminder that sometimes life smells sweetest when it comes straight from the earth beneath our feet.

Together we will smell the 35 essences on a blotter paper and discuss the scent classification and attributes of each essence.

We will discuss top, middle, base notes and define what each essence is. We will learn how long each note will last in a perfume. We will discuss strengths of eau de toilettes, eau de parfums, and parfums.

We will build accords, discuss blending a scent for a purpose or a themed essence, etc. We will discuss creating the scent drop by drop and the bases that can be used.

There will be question and answers throughout the process.

We will be using the esential oils, blotter papers, and information sheets from the Perfume Kit.  You must purchase the Perfume Kit and Perfume Class to be able to attend this class. 

This is a 2 hour class using Skype. You will need to have a Skype account (free) www.Skype.com, a webcam with a headset. We can also use Zoom.com, let me know your preference when you sign up.

Perfume Kit $350.00 and $200.00 for the class is $550.00 total.  Pay for it on Venmo – @JoAnne-Bassett-5

It is payable in advance to reserve your class and receive the perfume kit for the class.

Follow me: https://www.facebook.com/JoAnneBassett.Perfumer

When I decided to open a Etsy store it was a way to offer sales, offer supplies and essential oils that I do not sell on my JoAnne Bassett website. The Etsy site with a couple of clicks can put your whole store on sale or just a few items.  My JoAnne Bassett website does not have that capability and I have to manually change all of the coding. After the sale you then have to change all of the prices back.

I opened the Etsy store JoAnne Bassett in 2009 to offer close out sales of product and draw new clients to my store. A new venue to ship worldwide and to be found for handmade, small batch perfume. There were years I did not add any products..sell much of anything …or focus on updates, tags, titles, photos or all of the Etsy SEO and learn the new rules they have.

As the years have gone by the Etsy site has grown with lots of new stores.. new rules… and difficult search engines…Their fees of 10% just to sell a product is not bad but if you sell on offsite ads the add 12% fee to that to make 22% off.  You cannot opt out of offsite ads if you have sold a lot of product. So the total fee of a sale becomes 22% off. Now to draw attention to your store.. or even be found in search I started offering free shipping and or a sale of 20 to 25% off once in a while.  It helps to bring visitors to your store and can motivate people to try your perfumes.  So if you look at all of these fees together 10 + 12+ 20= 42% off.. or at 25% off it becomes 47% off.  Add on free shipping to the US and the profit goes down even more.

Offering free shipping is a Amazon idea that Etsy also copied.  The jury is still out if it is a deciding factor in a purchase or not.  I have tried to keep my shipping the same on both stores.

Etsy has been changing the rules and policies lately that has affected my store. Metaphysical services may not be sold on Etsy. Examples of prohibited metaphysical services include: Items with a metaphysical outcome (e.g. attracting wealth, love, etc.)

I saw how they were removing items from and closing stores that they deemed were claiming a metaphysical outcome.  My natural perfumes have all received Divine and Royal Alchemy and Divine Light downloaded into them.  This postive energy is not a claim..it just is.  Like adding love to your meal you are cooking for loved ones.. it is intention.

Yesterday I began to change and delete some descriptions of my store announcement and my natural perfumes.  Today I again see my products removed for these claims.

My purpose in posting this is please go to my JoAnne Bassett website to read the full descriptions and purchase whenever possible.  The idea of me putting my energetic perfumes on Etsy where they are not valued rubs me the wrong way.  I am not making medical claims with my essential oils or perfumes made with essential oils. Aromatherapy text books have shown research for the last 30 years or more listing the health and emotional benefits of lavender, citrus oils, and many others.  When you list St. John’s essential oil helps with depression. you are not saying it will cure it.. merely that it will help alleviate the symptons.

The items on my website are many and I continue to add more.  If you find a shopping cart malfunction please email me at joanne@joannebassett.com  The work of starting a new Shopify site is something I have done recently. There is too much to do with it and I do not have time to remake what I already have. My website is also in search engines for many years so I must consider that.

Again I thank you for your business and support with this. I appologize if you have trouble with my website.

My focus these days is selling my Perfume Formulas and/ or selling my company JoAnne Bassett and leave my legacy.  No one is promised tomorrow.

In 14 days we will have another celebration. This time it is a celebration of Mothers.

Mothers come in all shapes and sizes; young and old.  What is my definition of a Mother.  One who is a caregiver.. one who takes care of someone or something.  They can give love and attention to a human being – someone they gave birth to or not,  a pet, an animal, a house plant, a vegetable or flower garden, or any other energetic thing that you deem is worthy of your attention and affection.

On this occasion I would suggest anyone who determines they are a Mother in some shape or form… please celebrate.. Take yourself out for lunch or dinner, buy yourself some healing energetic perfumes that give back to you.  Remember that I add Divine Light and Alchemy to all of the perfumes I create to uplift you to the higher vibrations. Just apply it and smell deeply.

Replenishing your energy and filling up your cup.  What does that look like for you?

I have put my Divine Destiny and Bubble of Divine Love perfumes on a closeout sale at 50% off at Etsy.

I am having a Mother’s Day sale on my whole Etsy store at 20% off on all of the other items. This sale ends on April 30.

If you just want the Perfume Kit at 20% off you can buy it here on my website. 

Have a great day and enjoy the lovely weather and the gifts of Mother Nature.

Happy St. Patty’s weekend!

Many shops have sales to clear out inventory so I am offering my few boxes of the Sovereign Collection. These are the remaining purple or gray gift boxes that I have left.

Also I have listed vintage essential oils, and my Perfume Kit which I have a lot of in stock.

The Perfume Kit is a best seller at all of the holidays. It makes a great gift for both men and women. Lately I have been seeing it used for bridal showers, birthdays, and fun parties of friends.

It is on my Etsy store these items are 25% off.  The Sale ends Monday, March 18.  I have the Perfume Kit on my website on 25% off sale on my website also.

It is time to be Sovereign.. take  the reins of your life.  Female empowerment.. everybody empowerment. The choice is yours.  You decide.

Become empowered.. in charge of your life.. or be controlled by the powers that be.

This is not a political statement.. it is important on so many levels.

In 2017 I went on Eram Saeed’s show From Heartache to Joy for sexual empowerment.

Grab a hold of your power and be “in charge” of your destiny! The time is now… Grab the gilded cup…you deserve it.

I created the Sovereign Collection  to empower people. It is my life mission and raising your frequency to love, peace and joy.  With all of the Royal and Divine Alchemy, Divine Light, and the encoding I add to these perfumes, you will be effortlessly supported. The other added benefit is the lovely vibrations you will feel when you apply these perfumes. There are individual bottles of Bubble of Divine Love parfum, and Divine Destiny parfum sold here.  There are not that many bottles and  boxes of these precious perfumes.  I have removed the sale price off of these now.. they are also Luxury Perfumes with expensive ingredients and have a very particular purpose in these chaotic times.

I am grateful I have inventory to help people with their fear and trauma at this time… there is a reason that my Natural Perfume inventory has not all been sold. They are here to support you!  Look through my website at the Empowerment Perfumes 
Magical Perfumes… scroll the Perfume Collections and Perfumes Past Collections. There are some potions that are ready to come to your aid.  There was a reason everyone came into this incarnation this lifetime.  My mission is to raise vibrations.. helping people with ascension with my energy field and perfume potions. They have intention, encoding and Divine and Royal Alchemy performed on them.

My process of selling my 60+ perfume formulas, with or without the alchemy attached,  my perfume inventory, rare essential oils and supplies continues. I have put out a call in the Universe for the people who are meant to carry on my legacy will reach me and purchase perfume formulas, essential oils, etc.  This is a rare opportunity for someone.. or some people… it is a private label line now that is already proven to sell.

I am reminded of my last 30 years of business… Having my Le Bijou perfume boutique in La Jolla, California. Under contract with 5 star resorts, spas, and hotels like the Golden Door,  and the Grand Del Mar teaching my Create Your Own Perfume and Perfume and Aromatherapy Journeys.  Participating in Charity events in Orange County and all over Southern CA. Doing private events with celebrities, and with corporations and others hiring me for my expertise.  Creating Custom Perfumes and Custom Perfume Potions for many people all over the world. It has been a very rewarding experience indeed. Here is a list of Press articles that highlight just a few of these. Being on tv, radio, blog talks, printed magazines, newspapers, etc. and online articles on perfume blogs, and more.

Many of you were introduced to me live at various seminars, online webinars, my Royal Perfume Group on Facebook, or telesummits like From Heartache to Joy and You Wealth. You purchased my packages or had one on one Akashic Records readings, activations, chakra clearings, intuitive readings, etc.  Now my very activating and aligning perfumes remain to assist everyone. Take advantage of them while they are still available. 

My Wow Wednesday Sale on my website has now covered Black Friday, Small Business Saturday and today the Cyber Monday Sale.

Santa has been busy mailing out those precious natural perfumes for your loved ones… Is your order in?

Hurry the 30% off sale on selected items ends Tuesday, December 3 at 8 pm EST. See the latest post for the list of items on sale. I have added the Women’s Empowerment Collection.  Remember these perfumes make great gifts all year round…

Also my Etsy store sale is 20% off everything listed there.  I do not have sales very often so here is your chance…

All good things must come to an end so hop over there now as that sale ends Wednesday, December 4.  

Ho Ho Ho!

I am giving away ten beautiful floral design glass 5 ml  travel sprayers with a gift bag to the first 10 people who spend $100 on my website JoAnne Bassett.  These silver and gold sprayers are filled with my Limited Edition Holiday Cheer.  Grab them now as they are going fast!

I am offering 30% off on selected items on  JoAnneBassett.com  and Closeout prices on my 2 Sovereign Collection gift boxes. Going, going, gone…This sale ends Tuesday, December 3. See my recent email for the Sale Details.

My Etsy store is now 20% off everything.  Go there now and save.  This sale ends Wednesday, December 4.

Enjoy this Holiday Season…be sure to spray on my empowerment perfumes daily to keep you centered, grounded and holding your highest intentions.  If you have seasonal stress due to family dinners, and more… I offer a beautiful Harmony At Home Gift Package.  Spraying this natural perfume in the rooms where you will be dining and having conversations will help to restore balance and peace.

If you want more ideas or to read a list of benefits of my botanical perfumes go here.  My perfumes do not only smell good.. they are good for you…body, mind and Spirit. I create them using rare, vintage essential oils, and the highest quality of absolutes and oils I can procure.  I have 26 years of Aromatherapy and natural perfumery experience and knowledge I bring to my Classic Perfumes. I also perform royal alchemy and more on them. You will know they are energetically superior to the synthetics and mixed media sold in the marketplace. You will feel and smell the difference.

I see my organic natural perfumes as little bottles of light going out into the world raising the vibrations to love and above.  People wearing my fragrances will experience peace, love, joy and so much more.

Many blessings,

JoAnne