Breathing in the Essence of Purity

The first time I smelled lavender swaying in the summer breeze, it wasn’t just a scent—it was a memory. A moment frozen in time, simple and untainted. That’s the power of nature’s fragrances. They don’t just linger in the air; they tell stories, evoke emotions, and transport you to places untouched by artificiality. Yet, in a world saturated with synthetic perfumes, one might wonder: Why choose natural fragrances? The answer lies not only in their purity but in their ability to reconnect us with something raw and real.

The Allure of Nature Bottled: What Makes Natural Fragrances Special?

Imagine walking through a forest after rain. The earthy aroma of wet soil mingles with the crisp scent of pine needles. Now, contrast that with an air freshener trying to mimic “forest rain.” It’s like comparing a handwritten love letter to a mass-printed card—one feels authentic, the other doesn’t.

Natural botanical fragrances come from flowers, herbs, spices, and resins harvested directly from nature. Unlike synthetic scents concocted in laboratories, they carry the essence of their origins. When you spritz on a natural perfume or light a candle infused with essential oils, you’re embracing the earth’s bounty—not chemicals engineered to trick your senses.

But there’s more to this choice than authenticity. Let me take you back to my grandmother’s garden.

She grew roses—not for show—but for their scent. Every evening, she’d pick petals and steep them into water to create her own rosewater mist. She believed that what you breathe in becomes part of you. And she was right.

Why Choose Natural Fragrances Over Synthetic Ones?

Today, we live among invisible toxins. Many commercial perfumes and air fresheners contain phthalates, parabens, and synthetic musks—ingredients that sound as foreign as they feel on your skin. These compounds don’t just smell strong; they can disrupt hormones and trigger allergies.

Natural fragrances offer an antidote—a breath of fresh air when your lungs crave clarity. Here’s why:

1. Healthier for Your Body: When you choose natural fragrances made from essential oils or botanical extracts, you’re avoiding harmful chemicals that can irritate skin or harm your respiratory system.

2. Eco-Friendly: Synthetic perfumes often rely on petrochemicals derived from non-renewable resources. On the other hand, natural fragrances support sustainable farming practices and biodegrade without polluting waterways.

3. Aromatherapy Benefits: Beyond smelling good, natural scents like lavender calm anxiety; citrus energizes; sandalwood grounds you. Each note isn’t just a smell—it’s therapy bottled.

4. Connection to Nature: Inhaling these scents is like stepping into a meadow or orchard—even if you’re stuck in traffic.

Take my friend Anna as an example. She used to wear commercial perfumes religiously until migraines became her frequent companion. After switching to natural fragrances—wearing a natural perfume created with jasmine dabbed on her wrists—her headaches faded like fog under morning sun.

Breathing in Purity: How Natural Fragrances Transform Your Life

When you choose natural fragrances, you’re doing more than swapping one product for another—you’re making a lifestyle shift. You’re choosing simplicity over complexity, authenticity over imitation.

Let me tell you about a personal ritual I’ve adopted since discovering natural scents years ago. Every morning starts with bergamot oil diffused into my office space—a citrusy embrace that wakes up my mind without overwhelming it. At night? A touch of cedarwood and lavender natural perfume behind my ears lulls me into restful sleep.

These aren’t just habits—they’ve become anchors in my day-to-day life.

And here’s where it gets even more meaningful: gifting someone a bottle of natural perfume created from pure essential oils isn’t just giving them something pretty—it’s sharing wellness wrapped in scent.

How to Start Your Journey with Natural Perfumes

If you’re wondering how to make the switch but feel overwhelmed by choices, start small:

Opt for perfumes labeled “100% natural” or “organic.” Do not buy into the “green marketing” where they tell you this is clean and natural with ingredients like strawberries, melon, lily of the valley.  You cannot make essential oils from fruit and a flower tincture of a very small flower would take a truck full of blossoms to make it. Do not believe the hype.

Remember—your sense of smell is deeply personal. What reminds one person of home might remind another of adventure.

So next time someone asks “Why choose natural fragrances?”, think beyond words; think about moments—the ones where scent isn’t just something passing by but something that stays with you long after it fades.

In choosing natural fragrances, you’re not merely picking a product—you’re breathing in purity itself—a reminder that sometimes life smells sweetest when it comes straight from the earth beneath our feet.

This is my DIY Natural Perfume Kit for $350.00 Now on Sale for $300.00.

I recently created a small version of this Natural Perfume Kit.  I call it the Party Edition.  If you do not want to buy the large Perfume Kit with all of the extra essential oils and instructions, you now have a choice.  Many people want to have a Perfume Party for 20 people or less and do not want to spend $300.00 to $350.00 to do so.

I created this small Perfume Kit for the beginner and the people who just want a fun party for less money.  This new Natural Perfume Kit – Party Edition sells for $75.00.

Create Your Own Natural Perfume with this Perfume Kit for 20 people for a Perfume Party Bar, Bridal Parties, Birthday Parties, Tween Parties – contains age appropriate essential oils,  or for anyone to learn to make perfume.

This kit contains: 15 – 3 ml amber vials of essential oils, 15 paper blotters – test strips, 15 plastic pipettes, 20 empty 4 ml amber glass vials, 2 oz fractionated coconut oil and an easy to follow instruction sheet. A large Kraft box holds all of the materials.

This Natural Perfume Kit makes a great gift for Him or a gift for Her.  Surprise them for their birthday or the holidays.

You can purchase the Natural Perfume Kits here:

I created Paradise eau de parfum recently and realized how fantastic vanilla absolute smells in floral perfumes.  Over the years I have made many real vanilla perfumes with the very expensive vanilla absolute. Tincturing the Madagascar and other vanilla beans in organic grape alcohol and waiting a year for them to really mature is also a labor of love that I perform.

Vanilla fragrances will never go out of style as they are so comforting to wear… in any season.

People have emailed to ask which of your natural perfumes contain vanilla. So today I decided to create a list of Vanilla perfumes on my Choosing A Scent page.

So there you go.  Have fun.

Together we will smell the 35 essences on a blotter paper and discuss the scent classification and attributes of each essence.

We will discuss top, middle, base notes and define what each essence is. We will learn how long each note will last in a perfume. We will discuss strengths of eau de toilettes, eau de parfums, and parfums.

We will build accords, discuss blending a scent for a purpose or a themed essence, etc. We will discuss creating the scent drop by drop and the bases that can be used.

There will be question and answers throughout the process.

We will be using the esential oils, blotter papers, and information sheets from the Perfume Kit.  You must purchase the Perfume Kit and Perfume Class to be able to attend this class. 

This is a 2 hour class using Skype. You will need to have a Skype account (free) www.Skype.com, a webcam with a headset. We can also use Zoom.com, let me know your preference when you sign up.

I have a 20% off sale on my Perfume Kit now $280.00 and $200.00 for the class is $480.00 total. The 20% off sale ends Sept. 18.

It is payable in advance to reserve your class and receive the perfume kit for the class.

Go here to purchase

Follow me: https://www.facebook.com/JoAnneBassett.Perfumer

When I decided to open a Etsy store it was a way to offer sales, offer supplies and essential oils that I do not sell on my JoAnne Bassett website. The Etsy site with a couple of clicks can put your whole store on sale or just a few items.  My JoAnne Bassett website does not have that capability and I have to manually change all of the coding. After the sale you then have to change all of the prices back.

I opened the Etsy store JoAnne Bassett in 2009 to offer close out sales of product and draw new clients to my store. A new venue to ship worldwide and to be found for handmade, small batch perfume. There were years I did not add any products..sell much of anything …or focus on updates, tags, titles, photos or all of the Etsy SEO and learn the new rules they have.

As the years have gone by the Etsy site has grown with lots of new stores.. new rules… and difficult search engines…Their fees of 10% just to sell a product is not bad but if you sell on offsite ads the add 12% fee to that to make 22% off.  You cannot opt out of offsite ads if you have sold a lot of product. So the total fee of a sale becomes 22% off. Now to draw attention to your store.. or even be found in search I started offering free shipping and or a sale of 20 to 25% off once in a while.  It helps to bring visitors to your store and can motivate people to try your perfumes.  So if you look at all of these fees together 10 + 12+ 20= 42% off.. or at 25% off it becomes 47% off.  Add on free shipping to the US and the profit goes down even more.

Offering free shipping is a Amazon idea that Etsy also copied.  The jury is still out if it is a deciding factor in a purchase or not.  I have tried to keep my shipping the same on both stores.

Etsy has been changing the rules and policies lately that has affected my store. Metaphysical services may not be sold on Etsy. Examples of prohibited metaphysical services include: Items with a metaphysical outcome (e.g. attracting wealth, love, etc.)

I saw how they were removing items from and closing stores that they deemed were claiming a metaphysical outcome.  My natural perfumes have all received Divine and Royal Alchemy and Divine Light downloaded into them.  This postive energy is not a claim..it just is.  Like adding love to your meal you are cooking for loved ones.. it is intention.

Yesterday I began to change and delete some descriptions of my store announcement and my natural perfumes.  Today I again see my products removed for these claims.

My purpose in posting this is please go to my JoAnne Bassett website to read the full descriptions and purchase whenever possible.  The idea of me putting my energetic perfumes on Etsy where they are not valued rubs me the wrong way.  I am not making medical claims with my essential oils or perfumes made with essential oils. Aromatherapy text books have shown research for the last 30 years or more listing the health and emotional benefits of lavender, citrus oils, and many others.  When you list St. John’s essential oil helps with depression. you are not saying it will cure it.. merely that it will help alleviate the symptons.

The items on my website are many and I continue to add more.  If you find a shopping cart malfunction please email me at joanne@joannebassett.com  The work of starting a new Shopify site is something I have done recently. There is too much to do with it and I do not have time to remake what I already have. My website is also in search engines for many years so I must consider that.

Again I thank you for your business and support with this. I appologize if you have trouble with my website.

My focus these days is selling my Perfume Formulas and/ or selling my company JoAnne Bassett and leave my legacy.  No one is promised tomorrow.

The Sacred Elixir Collection

Wearing 100% botanical natural perfumes, you are receiving the aromatherapy benefits of the essential oils that are used in the perfume formula.

You will be attracting abundance or love for example. Wearing these all natural perfumes with intention you are drawing these aspects to you and becoming the intention you have set. The magical perfumes have been encoded using Royal Alchemy and Divine Alchemy.

Every natural perfume I offer has the intentions of raising awareness of consciousness and raising consciousness itself, higher vibrations, and empowerment when worn. Many people tell me they feel so good when they wear my natural perfumes.  

June I, 2021 announced I was selling my perfume formulas, natural perfumes, rare essential oils, perfume supplies, etc.  I am happy to announce I  have sold some of my 77+ formulas.  One person told me what an opportunity. Yes it is. I am selling the formula; both with and without the alchemy connected to the formula, the rare ingredients I have used to make them, the bottles, and other essential oils in bulk. This is like buying a turn key business… kind of like a franchise without the huge franchise fees.  I have offered to teach how to make my perfumes using the formulas for a price and have taught one buyer in person.  I am trying to make the transition for the new formula owners as easy as possible for them. Rare oils and perfume supplies are sold on my Etsy store.

Many inquiries have come in.  Some people want to expand their existing personal care product lines, some want to create a new business, etc.  What I know is that now is the ultimate best time to get started.  Why you ask?  The holiday time is the best time of the year for perfume sales. Have you heard the term Christmas in July?  Well many retailers are getting their ducks in a row.. what are they offering for the holidays.  From Black Friday in November to the end of December is the time some companies make their “whole year in sales” in 6 weeks or less. I am not kidding!  If you are considering this proposal there is no time to lose.  You need to get started… get perfumes made.. all of the details ironed out.  Labels, packaging and more. Photos need to be taken and your website launched.  If you are adding the natural perfumes to your line … your brand, you need to plan it.  Marketing.. and more.

If it is a question of not having the money to buy the perfume formulas, rare oils, supplies, etc.  I can tell you a secret.  Many new companies come into being on a daily basis with someone borrowing money from family or friends. Also many others have started their business with credit cards.. a line of credit, financing of some sort.  Go online and see the stories of successful people who started with a $4,000 credit card that had the limit raised. They then applied for more cards until they had enough to buy what they wanted. This is an investment… an investment in you and your future.

If you read some of the stories you will discover they may have been able to pay the credit cards off in a timely manner when they started making sales. This is what I am talking about getting started now.  The Christmas season is usually the biggest sales event of the year.

I am looking forward to see who else is called to carry on my legacy… I have made it really easy for you offering all of the parts for sale so you don’t have to research everything like I did!

The name of the first perfume I created for sale to the public was Le Voyage…. which in French means the journey.  That is how I started.. it has been a journey of which I am so grateful for.

The time is now.

In 14 days we will have another celebration. This time it is a celebration of Mothers.

Mothers come in all shapes and sizes; young and old.  What is my definition of a Mother.  One who is a caregiver.. one who takes care of someone or something.  They can give love and attention to a human being – someone they gave birth to or not,  a pet, an animal, a house plant, a vegetable or flower garden, or any other energetic thing that you deem is worthy of your attention and affection.

On this occasion I would suggest anyone who determines they are a Mother in some shape or form… please celebrate.. Take yourself out for lunch or dinner, buy yourself some healing energetic perfumes that give back to you.  Remember that I add Divine Light and Alchemy to all of the perfumes I create to uplift you to the higher vibrations. Just apply it and smell deeply.

Replenishing your energy and filling up your cup.  What does that look like for you?

I have put my Divine Destiny and Bubble of Divine Love perfumes on a closeout sale at 50% off at Etsy.

I am having a Mother’s Day sale on my whole Etsy store at 20% off on all of the other items. This sale ends on April 30.

If you just want the Perfume Kit at 20% off you can buy it here on my website. 

Have a great day and enjoy the lovely weather and the gifts of Mother Nature.