Breathing in the Essence of Purity

The first time I smelled lavender swaying in the summer breeze, it wasn’t just a scent—it was a memory. A moment frozen in time, simple and untainted. That’s the power of nature’s fragrances. They don’t just linger in the air; they tell stories, evoke emotions, and transport you to places untouched by artificiality. Yet, in a world saturated with synthetic perfumes, one might wonder: Why choose natural fragrances? The answer lies not only in their purity but in their ability to reconnect us with something raw and real.

The Allure of Nature Bottled: What Makes Natural Fragrances Special?

Imagine walking through a forest after rain. The earthy aroma of wet soil mingles with the crisp scent of pine needles. Now, contrast that with an air freshener trying to mimic “forest rain.” It’s like comparing a handwritten love letter to a mass-printed card—one feels authentic, the other doesn’t.

Natural botanical fragrances come from flowers, herbs, spices, and resins harvested directly from nature. Unlike synthetic scents concocted in laboratories, they carry the essence of their origins. When you spritz on a natural perfume or light a candle infused with essential oils, you’re embracing the earth’s bounty—not chemicals engineered to trick your senses.

But there’s more to this choice than authenticity. Let me take you back to my grandmother’s garden.

She grew roses—not for show—but for their scent. Every evening, she’d pick petals and steep them into water to create her own rosewater mist. She believed that what you breathe in becomes part of you. And she was right.

Why Choose Natural Fragrances Over Synthetic Ones?

Today, we live among invisible toxins. Many commercial perfumes and air fresheners contain phthalates, parabens, and synthetic musks—ingredients that sound as foreign as they feel on your skin. These compounds don’t just smell strong; they can disrupt hormones and trigger allergies.

Natural fragrances offer an antidote—a breath of fresh air when your lungs crave clarity. Here’s why:

1. Healthier for Your Body: When you choose natural fragrances made from essential oils or botanical extracts, you’re avoiding harmful chemicals that can irritate skin or harm your respiratory system.

2. Eco-Friendly: Synthetic perfumes often rely on petrochemicals derived from non-renewable resources. On the other hand, natural fragrances support sustainable farming practices and biodegrade without polluting waterways.

3. Aromatherapy Benefits: Beyond smelling good, natural scents like lavender calm anxiety; citrus energizes; sandalwood grounds you. Each note isn’t just a smell—it’s therapy bottled.

4. Connection to Nature: Inhaling these scents is like stepping into a meadow or orchard—even if you’re stuck in traffic.

Take my friend Anna as an example. She used to wear commercial perfumes religiously until migraines became her frequent companion. After switching to natural fragrances—wearing a natural perfume created with jasmine dabbed on her wrists—her headaches faded like fog under morning sun.

Breathing in Purity: How Natural Fragrances Transform Your Life

When you choose natural fragrances, you’re doing more than swapping one product for another—you’re making a lifestyle shift. You’re choosing simplicity over complexity, authenticity over imitation.

Let me tell you about a personal ritual I’ve adopted since discovering natural scents years ago. Every morning starts with bergamot oil diffused into my office space—a citrusy embrace that wakes up my mind without overwhelming it. At night? A touch of cedarwood and lavender natural perfume behind my ears lulls me into restful sleep.

These aren’t just habits—they’ve become anchors in my day-to-day life.

And here’s where it gets even more meaningful: gifting someone a bottle of natural perfume created from pure essential oils isn’t just giving them something pretty—it’s sharing wellness wrapped in scent.

How to Start Your Journey with Natural Perfumes

If you’re wondering how to make the switch but feel overwhelmed by choices, start small:

Opt for perfumes labeled “100% natural” or “organic.” Do not buy into the “green marketing” where they tell you this is clean and natural with ingredients like strawberries, melon, lily of the valley.  You cannot make essential oils from fruit and a flower tincture of a very small flower would take a truck full of blossoms to make it. Do not believe the hype.

Remember—your sense of smell is deeply personal. What reminds one person of home might remind another of adventure.

So next time someone asks “Why choose natural fragrances?”, think beyond words; think about moments—the ones where scent isn’t just something passing by but something that stays with you long after it fades.

In choosing natural fragrances, you’re not merely picking a product—you’re breathing in purity itself—a reminder that sometimes life smells sweetest when it comes straight from the earth beneath our feet.

The Golden Age Collection contains 4 all natural eau de pefumes that have the high vibration and energy of the new Golden Age we are now in. Blue Lotus perfume, Golden Age perfume, Royal Green Hojary Frankincense perfume and Green Spikenard perfume are included in this amazing collection.

Blue Lotus Perfume – Blue Lotus Absolute is a energetic natural plant material from India. When you see the blue lotus in person it is a small lotus flower that fits in the size of your hand.  The flower is a magical purple blue color and opens in the afternoon sun. In Indian mythology, the blue lotus is a favorite flower of Lord Krishna and symbolizes purity and spiritual enlightenment.

Golden Age Perfume – Boronia is the star of the show.  A lovely floral and fruity oil.. it smells green like Spring bulbs flowering.

Green Spikenard Perfume – Green spikenard is a earthy and woody essential oil that relieves anxiety and stress.

Royal Green Hojary Frankincense Perfume –  A gorgeous piney, minty, citrus and amber smelling frankincense tear.  Very special incense with a vibration and healing energy not to be missed.

I hope you will try all four of these exotic and energetic perfumes.  When you wear them your energy can shift others around you. Be aware of how beneficial these Golden Age Perfumes can be. Blessings.

These exotic perfumes are available on my website JoAnne Bassett.

This beautiful photo is taken of the library at the Biltmore House in Asheville, NC.  This photo smiles Christmas and Holiday celebrations.

We have so much to be thankful for this year!  The Biltmore House was not very much affected by the Hurricane Helene flooding and more.

I decided to run an Early Black Friday Sale this year as I may be very busy over the Thanksgiving and Christmas Holiday. Please visit my Etsy store to receive 20% off the whole store starting today and ending Monday, November 18. 

Thank you for supporting JoAnne Bassett Natural Perfumes for all of these years.  I really appreciate each and every one of you.

Have a great holiday season.

JoAnne

I am no longer  selling and shipping to EU because the General Product Safety Regulations coming to force on December 13 in the EU. Part of the regulations include the seller has to buy a permit to sell in a country of the EU and maintain a responsible person at $800 a year salary to represent you in that country.  That is more money I have to spend and more hassle and hoops to jump through.

November 1 is the final day I will accept orders to the EU and UK. My ETSY store is already closed to worldwide shipping.

To place your final order please go to my website www.joannebassett.com and place your order.  If you have any questions or problems with the shopping cart please send me an email to joanne@joannebassett.com. I can send you a Paypal invoice for you to pay from. Etsy charges me a 10% fee on every order and on every shipping total so I prefer if you purchase on my website and not ETSY. If you do not find some fragrances let me know I have some that are no longer listed.  I have a handful of Sovereign 1 and Sovereign 2 Collections listed on ETSY that are available also.  Some are packaged in Peacock boxes.

It has been my pleasure serving many countries for many years and now it is time to simplify my business while I still choose to run this business.  I turned 70 this year and would love to sell my formulas, and my company as soon as possible.  People do love my all natural perfumes with the Divine Light Alchemy I add to them.  It is time for me to focus on my rose bushes and travel.

All the best and thank you for your support.

Autumn Equinox has come and gone.. the weather is becoming rainy, windy and much cooler.  This sweater weather is a good time to try out some new fragrances. A good choice would be my new Green Chypre I just launched.

Do you love the old vintage chypres with “real” oakmoss?  I love the green oakmoss traditional chypres and this one is delightful.  I am not listing many of the ingredients as I think the mystery is in wearing the scent. Reading the list of  notes does not tell you how it will feel on your skin mixing with your emotions. Try this one now.  I have 3 new all natural perfumes that are great choices for fall.

Chypre – Chypre fragrances are warm and dry and almost all built round a woody, mossy accord of bergamot, oakmoss, patchouli and labdanum (from the cistus, or ‘rock rose’, plant)

GREEN CHYPRE – Chypre Floral – Real oakmoss, orris root, jasmine, bergamot, labdanum, ambergris and many others

There are many benefits of all natural perfumes made with essential oils.

Your choices:
• 1 ml eau de perfume in a 1 ml glass sample vial enough for 4-6 wearings
• 5 ml eau de perfume black with silver dots travel sprayer in a re-usable black organza gift bag
• 30 ml eau de perfume atomizer comes in an ivory satin bag
• Each perfume comes with a card that describes the scent.

This beautiful Chypre Floral eau de perfume is available on my Etsy store

On this Autumn Equinox I created a beautiful natural perfume.  It is named “A Walk In The Woods” eau de perfume.

Walking in the woods with tall pines, firs, black spruce and more conifers makes my heart sing. The fresh smell of the pine needles especially when the fog and the dew is just lifting. The damp bark and undergrowth adds to the mix and my nose is filled with joy.

This is not a Pine Sol perfume..it is a light smell of forest.. that is balanced with other essential oils to represent the whole experience. It is very pleasant.

It is a foresty scent classification. Fresh conifers, wet mossy, woodsy scents, and clean smells.

It is available on my Etsy store.

Together we will smell the 35 essences on a blotter paper and discuss the scent classification and attributes of each essence.

We will discuss top, middle, base notes and define what each essence is. We will learn how long each note will last in a perfume. We will discuss strengths of eau de toilettes, eau de parfums, and parfums.

We will build accords, discuss blending a scent for a purpose or a themed essence, etc. We will discuss creating the scent drop by drop and the bases that can be used.

There will be question and answers throughout the process.

We will be using the esential oils, blotter papers, and information sheets from the Perfume Kit.  You must purchase the Perfume Kit and Perfume Class to be able to attend this class. 

This is a 2 hour class using Skype. You will need to have a Skype account (free) www.Skype.com, a webcam with a headset. We can also use Zoom.com, let me know your preference when you sign up.

I have a 20% off sale on my Perfume Kit now $280.00 and $200.00 for the class is $480.00 total. The 20% off sale ends Sept. 18.

It is payable in advance to reserve your class and receive the perfume kit for the class.

Go here to purchase

Follow me: https://www.facebook.com/JoAnneBassett.Perfumer

When I decided to open a Etsy store it was a way to offer sales, offer supplies and essential oils that I do not sell on my JoAnne Bassett website. The Etsy site with a couple of clicks can put your whole store on sale or just a few items.  My JoAnne Bassett website does not have that capability and I have to manually change all of the coding. After the sale you then have to change all of the prices back.

I opened the Etsy store JoAnne Bassett in 2009 to offer close out sales of product and draw new clients to my store. A new venue to ship worldwide and to be found for handmade, small batch perfume. There were years I did not add any products..sell much of anything …or focus on updates, tags, titles, photos or all of the Etsy SEO and learn the new rules they have.

As the years have gone by the Etsy site has grown with lots of new stores.. new rules… and difficult search engines…Their fees of 10% just to sell a product is not bad but if you sell on offsite ads the add 12% fee to that to make 22% off.  You cannot opt out of offsite ads if you have sold a lot of product. So the total fee of a sale becomes 22% off. Now to draw attention to your store.. or even be found in search I started offering free shipping and or a sale of 20 to 25% off once in a while.  It helps to bring visitors to your store and can motivate people to try your perfumes.  So if you look at all of these fees together 10 + 12+ 20= 42% off.. or at 25% off it becomes 47% off.  Add on free shipping to the US and the profit goes down even more.

Offering free shipping is a Amazon idea that Etsy also copied.  The jury is still out if it is a deciding factor in a purchase or not.  I have tried to keep my shipping the same on both stores.

Etsy has been changing the rules and policies lately that has affected my store. Metaphysical services may not be sold on Etsy. Examples of prohibited metaphysical services include: Items with a metaphysical outcome (e.g. attracting wealth, love, etc.)

I saw how they were removing items from and closing stores that they deemed were claiming a metaphysical outcome.  My natural perfumes have all received Divine and Royal Alchemy and Divine Light downloaded into them.  This postive energy is not a claim..it just is.  Like adding love to your meal you are cooking for loved ones.. it is intention.

Yesterday I began to change and delete some descriptions of my store announcement and my natural perfumes.  Today I again see my products removed for these claims.

My purpose in posting this is please go to my JoAnne Bassett website to read the full descriptions and purchase whenever possible.  The idea of me putting my energetic perfumes on Etsy where they are not valued rubs me the wrong way.  I am not making medical claims with my essential oils or perfumes made with essential oils. Aromatherapy text books have shown research for the last 30 years or more listing the health and emotional benefits of lavender, citrus oils, and many others.  When you list St. John’s essential oil helps with depression. you are not saying it will cure it.. merely that it will help alleviate the symptons.

The items on my website are many and I continue to add more.  If you find a shopping cart malfunction please email me at joanne@joannebassett.com  The work of starting a new Shopify site is something I have done recently. There is too much to do with it and I do not have time to remake what I already have. My website is also in search engines for many years so I must consider that.

Again I thank you for your business and support with this. I appologize if you have trouble with my website.

My focus these days is selling my Perfume Formulas and/ or selling my company JoAnne Bassett and leave my legacy.  No one is promised tomorrow.