Natural Perfumes Blog

Happy International Fragrance Day

March 21st, 2023 by

I have been creating Natural Perfumes for 30 years now.. I started my business Aromaworld, Bassett Aromatherapy, and JoAnne Bassett in 1993. My company name changed over the years and I added products and deleted products also. It morphed from an Aromatherapy company to a Natural Perfume company.

I remade myself many times. Over the years, I have taught perfume classes online and in person with my Perfume Kit, I imported and exported essential oils, electric wooden diffusers, floral waters, many aromatherapy lines I created myself,  my private label lines I created for others, luxury natural perfumes, parfums in hand blown glass bottles in lovely boxes and so much more.  I have sold world wide to celebrities, royals and all as retail perfumes, wholesale perfumes and as a distributor.

I created Custom Perfumes for many people by tapping into their “energy field”.  I no longer create these nor do I give intuitive readings.  All natural perfumes I create I have done Divine Alchemy on them..adding Divine Light to the perfumes to raise the vibrations, adding joy, love and so much more.

My natural perfume store Le Bijou in La Jolla, California was an adventure for a few years.  Clients came to my boutique from all over the world.  It closed in the 2008 with the recession and I moved to the CA desert for a few years.

This photo is of me is in 2011 in Del Mar, Southern California being interviewed by Fragrantica on a patio.

During the 30 years I have lived in 6 different states and have travelled to over 50 countries for business and pleasure. I have been divorced with no children for many years and it allowed me the freedom to live where I want and to travel. I have been able to run my online company from many locations.

My Royal Perfume Collection one ounce eau de parfums and the parfums in French perfume bottles with a dauber.

In 2013 I wrote my Sacred Scents book.  I wrote it to answer the question “Why did I become a Natural Perfumer?”.  It is sold on Amazon. I also wrote chapters in other books.

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Depression – Seasonal or Not

January 16th, 2023 by

During the winter months many people experience seasonal depression.  This happens when there are not many hours of daylight and often during the day it rains, snows or is generally cloudy and dark.  Some people tend to stay indoors and drink coffee or tea for the caffeine to give them a “boost”.

This time of year can be an emotional roller coaster as we take a look at our life. We spend hours with ourselves after the holidays have worn off, doing a life review of our goals and where we are at.  If that is not a positive thing for you there is a tendency to fall into a depressed state. We do not feel good about ourselves and everything  surrounding us.

When I lived in the Seattle, Washington area for 10 years I learned about depression and the lack of sunlight and how it affects us emotionally.  My citrus essential oils brought me some smiles but it was not long lasting.

I created Reveiller eau de toilette for my boyfriend who suffered from depression from going to work in the dark and driving home in the dark and rain. He actually did not even realize his depressed state but I did.  In the summer he was a different person. Reveiller means “to awaken” and when you spray on this light botanical fragrance you will feel refreshed.

Since that time I have created other fragrances with St. John’s wort and other oils with alchemy to transmute and transform the depression.  Whether the depressed state is seasonal or not. Happy, Liquid Sunshine, Josephine, Radiance are other natural perfumes that will support you if you desire.

You do not need to suffer through this time… you do not need to go to bed early and sleep through the misery of it.  Allow the natural perfumes to help uplift you and shift your energy.

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Free Shipping Worldwide Has Ended

November 2nd, 2022 by

Well I tried it for one month. I thought more people would take this opportunity to order the heavy items like the Perfume Kit and full bottles. I received some orders for perfume kits and they saved $35.00 and more on their shipping.  My intention was to reach more new customers world wide.

My USA free shipping when you spend $35 is still active.  The shipping fees in Canada are $10 flat rate shipping up to a $299 order and then $20 over $300. The shipping fees World Wide are $20 flat rate shipping up to a $299 order and then $25 over $300. Shipping perfume kits are $25 to $45 outside of the US so that is your discount.

I will not be offering any 20% off discounts on Etsy for them to show my site more often in  searches.  As I have shared Etsy paid ads takes a large chunk of profit already.

In this Etsy and retail world of discounting everything… people are just looking for bargains. That is a scarcity mindset and I no longer choose to play the game.

Empowering people is one of my missions in this reincarnation.  How can I tell you to empower yourself using my encoded and perfumes with alchemy, and then you play the discount game? The world is an abundant place.. prosperity abounds. Shift your way of thinking, the way you talk to yourself and treat yourself.  This is mainly a self esteem issue. I have gone through this myself this lifetime. Have you read the book “As A Man Thinketh”?  You create your reality with your thoughts and the actions you take in this world.

No one is coming to save you!  Save yourself! You are the only one who can do it.

Check out my Empowering Perfumes for your support at this time.  I named this Collection Women’s Empowerment but it could be called Empowerment for Everyone. My perfumes do not have gender affiliations.  Get the sample sets and decide for yourself which natural perfumes work for you.  I also sell 1 ml eau de perfume samples of most collections. Look on each collection page to order them.

For a fun party idea order my Perfume Kit. Men and women love it.. fun for bridal showers and more.

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Memorial Day Sale on Etsy

May 19th, 2022 by

Can you believe we are in May and the first nice weather holiday is upon us?

Memorial Day weekend is the beginning of camping season and spending more time at the lake.  Hiking, fishing, gardening… and just getting our feet in the grass and our fingers in the dirt. I am enjoying my vegetables and flower plants I started from seed.  My rose collection is growing … almost 40 roses in 2 years since I moved to North Carolina. They are hanging out in pots on my deck until they can move into their permanent home.  It is so much fun bringing in the roses and having them at my desk to waft all day long.

I have had some great offers on my company, my brand JoAnne Bassett. Until I receive the cash in my bank it remains for sale.

There are some beautiful vintage oils still available on my Etsy store under Perfumer’s Corner. These are precious and will keep for many years… I have owned some of these vintage oils since 1999.

My Memorial Day sale is 20% off my whole Etsy store.  It is easiest to have a sale on Etsy.  It starts today May 19 and ends May 30.

Remember all of my natural perfumes have royal and divine alchemy preformed on them. The energetic botanical perfumes smell beautiful and raise your vibrations and align you with your highest self. This will bring you more prosperity, more love, more joy, empowerment,  wonderful connections and miracles daily.

Have fun out there.. and remember Memorial Day is also a time of remembering our loved ones who have passed.  I lost my oldest sister this year .. she always loved flowers so I am sure her family will bring some lovely flowers to her resting place. Such a beautiful tradition.

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You Are So Loved Perfume

May 6th, 2022 by

One thing I adore about Spring is the many blooms that only last a few weeks and then they are gone until next year.  One of my most favorite flowering bulbs is iris. When I was growing up we had a bunch of these old fashioned iris pallida blooms.  It is heaven to stick your nose into the bloom.  The soft, sweet ethereal scent matches the fragile petals of the purple bloom.  Do you recall these from your childhood?

Iris pallida, the Dalmatian iris or sweet iris, is a hardy flowering perennial plant. It is native to the Dalmatian coast in Croatia.  This highly sought after material from the iris is called orris root butter or absolute. The real material is expensive and that is what I have. I bought it from a small company in Europe who offered it to me. What a treat!   It is a floral and smells like violet flowers.  It also adds a powdery note that is sought after in high end perfumes.  I have been saving it for a really special perfume and the time is now.

Smelling this divine orris makes me feel loved.  It is so expansive.  So I created a magical perfume and named it “You Are So Loved” as that is how I felt after anointing myself with it.

You Are So Loved perfume smells like a beautiful, sweet purple violet with citrus top notes that play into a light green note. It is fresh like Spring rain and is grounded like soft wood.

The alchemy I perform on this perfume raises your vibration to a such a high feeling of joy and pleasure. Feeling safe in your own skin and being open to receive all of the good life has to offer.

I am offering this precious delight in an eau de parfum in organic grape alcohol. It is available in a 5 ml silver with silver dots travel sprayer with silver organdy bag. 16% fragrance strength

To purchase this fabulous Spring eau de parfum at $50.00 for a 5 ml travel sprayer. There is a limited supply so until they run out.

You will receive a 5 ml silver travel sprayer in a silver organdy bag.

You Are So Loved Eau de Parfum

Price $50.00  


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Women’s Empowerment Day

March 8th, 2022 by
JoAnne Bassett Intuitive Custom Perfumer

JoAnne Bassett Artisan Natural Perfumer

On this day I would like to remind everyone that there is no such thing as competition. We really are only competing with ourselves. Read that again. Relationships have been lost to this addiction we have in our culture. Do better than yesterday and never mind where someone else is in their journey..it is their life not yours. This time on earth is all about the choices YOU make.. not the woman down the street or at the office.. they have their own choices…

I created many natural perfumes that are in support of people on many levels.. All people!  My alchemy was added to all perfumes to raise our vibrations.. to love and above on the Hawkin’s scale. Peace, joy, love, enlightenment.. These are the levels my perfumes activate in you. Quantum Physics makes it so..

Watch your self talk during the day… no complaining… no putting your self down.  Do some self care everyday.  Whether that means going for a walk or taking a bath, or spraying on some of my mood elevating natural perfumes.

Some of my collections are especially for empowerment. Empowerment is the process of becoming stronger and more confident, especially in controlling one’s life and claiming one’s rights. My Empowerment Collection contains:

Opulence for self esteem, Indulgence for confidence, Temptress for sensuality, Dark Mistress for sexuality, and 1/2 ml Luscious Roses eau de perfume to open your heart, for self love, and for the ability to give and receive love and abundance.

Another favorite perfume from the Empowerment Collection is

Radiance: Empowering women one breath at a time.

Radiate in your feminine essence! Feel your brilliance. Don’t dim your light.

An elegant, refreshing, citrus floral with a hint of spice and light and mellow patchouli. Like a breath of fresh air. The intention is empowerment.

One of my most popular fragrances I have is in my Sovereign Collection sold on Etsy.  Become Sovereign..

Perfect As I AM eau de perfume
Just as the name implies believe in yourself! Release all unworthiness. You are whole so embrace yourself fully. This perfume is a very beautiful floral. Spray this on and give yourself a big hug. When you love and appreciate yourself, you become sovereign. You create your world.

For a beautiful gift for yourself or friends, go to my shop Rose Lovers Gifts on Etsy and choose large coffee mugs, tea mugs, tote bags, computer laptop sleeves, rugs, pillows, and shower curtains.. all with photos of roses or watercolor roses on them.

Be the best you can be.. begin it today! Enjoy!

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Depressed or Suicidal?

January 8th, 2022 by

In the winter season especially in cold climates there are a lot of gray, dreary, rainy days that are very depressing. Some people just want to go back to bed.  With cooler temperatures and going to work in the dark and getting home in the dark when the sun sets at 5:00 pm it seems like you never see the light of day.  There is a condition called SAD – Seasonal affective disorder occurs in climates where there is less sunlight at certain times of the year. Symptoms include fatigue, depression, hopelessness, and social withdrawal.

Depression of any kind can lead to thoughts of suicide.  If a person feels that there is no longer anything to live for after loosing a loved one, loosing a job or other loss it may escalate to suicide.

The last few years many people have expressed hardship, loss on many levels.  Quarantine made many of us lonely, sad, and we were left to sit with our feelings. The chaos of the world and the stress of the unknown have done major damage in some lives. The virus and threat of losing our freedoms with the need of Health Passports and other controls by the government may be the final straw for some.

I have received many perfume orders for my cheerful fragrances such as Liquid Sunshine, Happy, Kiss of GentlenessRadiance  and others. When I lived in the Seattle area for 10 years we were experiencing record rainfall. It was very depressing with gray skies and mist or rain most of the time.  I created Reveiller eau de toilette with St. John’s Wort that is used for depression.  It helped some of my friends at the time.  If you are experiencing any of the symptons like fatigue and social withdrawl get help.  Try some natural perfumes to spray on that are encoded with higher vibrations like peace love and joy.

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Selling My Brand

December 11th, 2021 by

I am now selling my Brand – JoAnne Bassett Perfumes, my entire company and all its assets. Cash sale only.

Thank you for supporting my luxury natural perfumes with alchemy company for many years.

Please send me an email to inquire: joanne@joannebassett.com

Also if you do not want to be on the newsletter list – email list given to the new owner… please unsubscribe at the bottom of the newsletter.

I have many beautiful encoded perfumes, perfume kits, and supplies that will make lovely holiday gifts for your loved ones.  Perfumes Past contains my longest selling natural perfumes.  Please go to my JoAnne Bassett Etsy store for the perfume kits, rare essential oils and supplies, and perfumes not sold on JoAnneBassett.com

I will continue to sell my all natural perfumes on my website and Etsy site until the sale of my brand has completed.  I have a handful of gift boxes left on my website and Etsy site.

Get your orders in early.  The post office is working hard to get the packages to you.. whether that is in the US or elsewhere.  Remember I am on the East Coast of the US now in North Carolina. Please allow for more time for your package to arrive over this busy season.

Have a great holiday season!

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