Breathing in the Essence of Purity

The first time I smelled lavender swaying in the summer breeze, it wasn’t just a scent—it was a memory. A moment frozen in time, simple and untainted. That’s the power of nature’s fragrances. They don’t just linger in the air; they tell stories, evoke emotions, and transport you to places untouched by artificiality. Yet, in a world saturated with synthetic perfumes, one might wonder: Why choose natural fragrances? The answer lies not only in their purity but in their ability to reconnect us with something raw and real.

The Allure of Nature Bottled: What Makes Natural Fragrances Special?

Imagine walking through a forest after rain. The earthy aroma of wet soil mingles with the crisp scent of pine needles. Now, contrast that with an air freshener trying to mimic “forest rain.” It’s like comparing a handwritten love letter to a mass-printed card—one feels authentic, the other doesn’t.

Natural botanical fragrances come from flowers, herbs, spices, and resins harvested directly from nature. Unlike synthetic scents concocted in laboratories, they carry the essence of their origins. When you spritz on a natural perfume or light a candle infused with essential oils, you’re embracing the earth’s bounty—not chemicals engineered to trick your senses.

But there’s more to this choice than authenticity. Let me take you back to my grandmother’s garden.

She grew roses—not for show—but for their scent. Every evening, she’d pick petals and steep them into water to create her own rosewater mist. She believed that what you breathe in becomes part of you. And she was right.

Why Choose Natural Fragrances Over Synthetic Ones?

Today, we live among invisible toxins. Many commercial perfumes and air fresheners contain phthalates, parabens, and synthetic musks—ingredients that sound as foreign as they feel on your skin. These compounds don’t just smell strong; they can disrupt hormones and trigger allergies.

Natural fragrances offer an antidote—a breath of fresh air when your lungs crave clarity. Here’s why:

1. Healthier for Your Body: When you choose natural fragrances made from essential oils or botanical extracts, you’re avoiding harmful chemicals that can irritate skin or harm your respiratory system.

2. Eco-Friendly: Synthetic perfumes often rely on petrochemicals derived from non-renewable resources. On the other hand, natural fragrances support sustainable farming practices and biodegrade without polluting waterways.

3. Aromatherapy Benefits: Beyond smelling good, natural scents like lavender calm anxiety; citrus energizes; sandalwood grounds you. Each note isn’t just a smell—it’s therapy bottled.

4. Connection to Nature: Inhaling these scents is like stepping into a meadow or orchard—even if you’re stuck in traffic.

Take my friend Anna as an example. She used to wear commercial perfumes religiously until migraines became her frequent companion. After switching to natural fragrances—wearing a natural perfume created with jasmine dabbed on her wrists—her headaches faded like fog under morning sun.

Breathing in Purity: How Natural Fragrances Transform Your Life

When you choose natural fragrances, you’re doing more than swapping one product for another—you’re making a lifestyle shift. You’re choosing simplicity over complexity, authenticity over imitation.

Let me tell you about a personal ritual I’ve adopted since discovering natural scents years ago. Every morning starts with bergamot oil diffused into my office space—a citrusy embrace that wakes up my mind without overwhelming it. At night? A touch of cedarwood and lavender natural perfume behind my ears lulls me into restful sleep.

These aren’t just habits—they’ve become anchors in my day-to-day life.

And here’s where it gets even more meaningful: gifting someone a bottle of natural perfume created from pure essential oils isn’t just giving them something pretty—it’s sharing wellness wrapped in scent.

How to Start Your Journey with Natural Perfumes

If you’re wondering how to make the switch but feel overwhelmed by choices, start small:

Opt for perfumes labeled “100% natural” or “organic.” Do not buy into the “green marketing” where they tell you this is clean and natural with ingredients like strawberries, melon, lily of the valley.  You cannot make essential oils from fruit and a flower tincture of a very small flower would take a truck full of blossoms to make it. Do not believe the hype.

Remember—your sense of smell is deeply personal. What reminds one person of home might remind another of adventure.

So next time someone asks “Why choose natural fragrances?”, think beyond words; think about moments—the ones where scent isn’t just something passing by but something that stays with you long after it fades.

In choosing natural fragrances, you’re not merely picking a product—you’re breathing in purity itself—a reminder that sometimes life smells sweetest when it comes straight from the earth beneath our feet.

I have been traveling for three weeks.  I have been all the way down the East Coast from the Outer Banks of North Carolina to Sarasota, Florida with the crystal Siesta beach. I  have gone North crossed the mountains to the Midwest. Sharing Thanksgiving with some relatives is a change for me this year. Seeing people I have not seen in a very long time.

There is healing and closure going on for myself and others. The end of the year…and the  beginning of new things in my life.

So I decided to open my Etsy Store and my website JoAnne Bassett so people can order for the holidays. I will be back in 5 to 7 days to begin shipping for December.

Please get your orders in early so I know what needs to be mailed. I am also in the process of moving so I will close my stores again before Christmas.

I hope you all have a great Thanksgiving.  I am grateful for you all and my lovely perfumes that make people smile, feel good and empowered.

Mothers come in many different categories… Mothers, Stepmothers, Grandmothers, Plant Mothers, Pet Mothers, etc.  I am a Mother to my perfumes and perfume formulas.. I am also a Mother to houseplants, vegetable plants, and rose bushes.  That is a lot of mothering..no human children… but many other children I tend to…

I choose to participate in celebrating myself as I am always busy tending to something also.

A Mother’s Day tradition is to honor a Mother with a gift. A lovely energetic gift that will put a smile on their face is a natural perfume from one of my collections.  There are many perfumes to choose from in many fragrance categories. Citrus and floral are very popular choices for Spring and Summer.  I have compiled a listing of them on my page Choosing a Scent 

Sacred Elixir Collection

Some of my favorites are:

Opulence with the elegance and delight of orange blossoms! A light scent that is so happy to wear.

Ecstasy with Alba rose otto the “flower of light”, jasmine, amber and vanilla to create a fantastic perfume that will envelop you.

Luscious Roses a most precious natural rose perfume containing vanilla, tuberose and 6 different “real” roses.  This is unheard of… most rose perfume on the market is the toxic, synthetic rose fragrance made in a lab.  How can you possibly wear that poison?  To me it is like wearing Roundup weed killer… let that sink in.

Choose your size from 1 ml eau de perfume, 4 ml parfum, 5 ml eau de perfume travel sprayer,  6 ml parfum, and 1 oz eau de perfume.  Do not forget the Divine and Royal Alchemy I add to all of my precious, complex perfumes.

There are also some perfume supplies, gift box sets of botanical perfume, essential oils, etc on my Etsy store.

Enjoy the ritual of applying a natural scent daily … uplift your vibration, feel better, feel more love for yourself and others while opening your heart chakra… it starts there…

Happy Mothers Day to all.

Can you believe we are in May and the first nice weather holiday is upon us?

Memorial Day weekend is the beginning of camping season and spending more time at the lake.  Hiking, fishing, gardening… and just getting our feet in the grass and our fingers in the dirt. I am enjoying my vegetables and flower plants I started from seed.  My rose collection is growing … almost 40 roses in 2 years since I moved to North Carolina. They are hanging out in pots on my deck until they can move into their permanent home.  It is so much fun bringing in the roses and having them at my desk to waft all day long.

I have had some great offers on my company, my brand JoAnne Bassett. Until I receive the cash in my bank it remains for sale.

There are some beautiful vintage oils still available on my Etsy store under Perfumer’s Corner. These are precious and will keep for many years… I have owned some of these vintage oils since 1999.

My Memorial Day sale is 20% off my whole Etsy store.  It is easiest to have a sale on Etsy.  It starts today May 19 and ends May 30.

Remember all of my natural perfumes have royal and divine alchemy preformed on them. The energetic botanical perfumes smell beautiful and raise your vibrations and align you with your highest self. This will bring you more prosperity, more love, more joy, empowerment,  wonderful connections and miracles daily.

Have fun out there.. and remember Memorial Day is also a time of remembering our loved ones who have passed.  I lost my oldest sister this year .. she always loved flowers so I am sure her family will bring some lovely flowers to her resting place. Such a beautiful tradition.

One of my favorite things to do in North Carolina is going to Asheville to the Blue Ridge mountains and going to the Biltmore House. It is the largest house in North America and was built with features of two very beautiful chateaus in France.  The house and grounds are spectacular. They have a wonderful rose garden and wooded areas. On the way from the parking lot to the house I saw a sweet deer.

I recently went to the Biltmore House Candlelight Evenings This could become a holiday tradition. The rooms were decorated with Christmas trees, and every possible holiday decoration you could imagine. In the video they talk about having 60 decorated Christmas trees in the house. The giant tree in the photo sits in the main dining room and is amazing. This special evening the lights were out in the rooms and they had candle burning. People were performing Christmas music on piano, guitar, etc. in different rooms of this grand house. In the kitchen they had a gingerbread house. Truly a lovely and festive evening.

I want to thank all of you for being my friend and clients through all of these years. The last few years have been challenging for all of us. My wish for this season is for more love, joy and peace for all. Starting December 26 I will be having an after Christmas sale at my Etsy store. It will end January 9.  I am in negotiations for the sale of my brand JoAnne Bassett. I will let you know when it all has been completed.

In this time of darkness open your heart and let your light shine.

Ho Ho Ho! The Holidays are starting early this year.

I just returned home from a week away in Boston, Plymouth, and Newport, RI. Celebrating with family and sightseeing for 1 week.

Last year the US postal service and UPS had a hard time keeping up and some people were not able to receive their gift packages in time to present them to their friends and family. I decided to start early this year.

My Holiday sale is on now from November 16 through December 3.  It is only on my Etsy store.  Buy $50.00 or more and receive 20% off.  This is for my whole Etsy store. 

This is a world wide sale on all products on my Etsy store.

Last year I sold a lot of Perfume Kits. They make fabulous gifts.  Sample sets are great stocking stuffers. I have a handful of beautiful foil boxes left.  Precious and rare essential oils and absolutes are available.

Rose Lovers Gifts is another Etsy store I have. Many coffee mugs are available there with photos of my roses and other roses.  I have also added tote bags, shower curtains, bath rugs,  computer cases, pillow covers, pillows with watercolor roses, etc.

I have Perfume Formulas available for sale …with or without the alchemy attached.  Would you like to carry on my legacy?  This is what my intention is with selling the formulas.  I am not selling the Customer List and “my brand JoAnne Bassett”.  I am selling just the perfume formulas and you can begin selling these perfumes that have brought so much joy to so many people for many years.  Send me an email joanne@joannebassett.com if you have further questions.  Please review other blog posts where I talk about the prices and there is more information.

Have a great holiday season… and please get your orders in early!

I am very happy with the results of my sale so far.  There are 2 days left.

To make it easier for you to understand what 25% off is I have created this easy list.

Regular price   Sale price at 25% off

$6.00                  $4.50

7.00                  5.25

30.00               22.50

40.00              30.00

105.00            78.75

144.00           108.00

150.00           112.50

170.00           127.50

180.00           135.00

190.00           142.50

In order to receive this 25% without me having to change prices on my website… please email me your order at joanne@joannebassett a list of exactly what you want. You can go to the pages and just copy and paste.

For example: 1 ml Vert eau de parfum $6.00, 6 ml Isis Eau de Perfume $144.00, etc.

Then  I will send you an email with the prices changed to 25% off and add on shipping. I will then ask you to send me money to a friend at joanne@joannebassett.com  at https://www.paypal.com/myaccount/transfer/homepage/pay  This helps to keep down the Paypal fees and I can pass the savings on to you.

I am selling all of my 60+ formulas, and I am in negotiation regarding licensing, and selling my brand and company.  This is my Legacy and I really want to attract the right match of buyers. If anyone has an interest please inquire now as I am reviewing offers for my company now.  People are buying the formulas to expand their personal care lines, etc.  Email to inquire about pricing for the formulas.

The intellectual property – consultations are only considered for the buyer of my brand – company.  If you purchase formulas I am offering a perfume class / perfume workshop for purchase to teach you how to create these fragrances.  I am NOT offering my how to do marketing, where to buy supplies, or any other questions regarding my business. These questions are a part of my intellectual property.  The perfume class is only about making perfume.

My Etsy site contains many items not sold on my website.  A perfume kit, bottles, rare and precious essential oils and absolutes including vintage alba rose otto 2000, jasmine sambac absolute, jasmine grandiflorum absolute, hydro distilled pink lotus oil, hydro distilled frankincense from India and Oman, and hydro distilled St John’s Wort.  When theses oils are gone that is the end. The pink lotus is  not the cheap absolute that is sold on the market…this is entirely a different oil.  The energy is amazing in all of these vintage oils. This is the end of an era.

Hope you are enjoying the summer… I am enjoying my roses and long walks.

Tuberose .. one of the most beautiful natural fragrances I have encountered.  When I was traveling in India for a month in 2000 I saw a field of these growing like corn stalks. Oh the smell was beautiful.  I will never forget it.  The cost of Tuberose absolute is becoming off the charts. My tuberose from India is very precious.  Some of my most popular fragrances contain this natural beauty.

To celebrate Mothers I am offering a 20% off sale on my Etsy store. This is a store that carries perfume supplies, precious essential oils, my popular perfume kit and beautiful perfumes that I no longer sell on my website JoAnne Bassett.

Go there now to find that perfect gift for Mom, yourself or your loved ones. Hurry sale ends May 10, 2021.