Breathing in the Essence of Purity

The first time I smelled lavender swaying in the summer breeze, it wasn’t just a scent—it was a memory. A moment frozen in time, simple and untainted. That’s the power of nature’s fragrances. They don’t just linger in the air; they tell stories, evoke emotions, and transport you to places untouched by artificiality. Yet, in a world saturated with synthetic perfumes, one might wonder: Why choose natural fragrances? The answer lies not only in their purity but in their ability to reconnect us with something raw and real.

The Allure of Nature Bottled: What Makes Natural Fragrances Special?

Imagine walking through a forest after rain. The earthy aroma of wet soil mingles with the crisp scent of pine needles. Now, contrast that with an air freshener trying to mimic “forest rain.” It’s like comparing a handwritten love letter to a mass-printed card—one feels authentic, the other doesn’t.

Natural botanical fragrances come from flowers, herbs, spices, and resins harvested directly from nature. Unlike synthetic scents concocted in laboratories, they carry the essence of their origins. When you spritz on a natural perfume or light a candle infused with essential oils, you’re embracing the earth’s bounty—not chemicals engineered to trick your senses.

But there’s more to this choice than authenticity. Let me take you back to my grandmother’s garden.

She grew roses—not for show—but for their scent. Every evening, she’d pick petals and steep them into water to create her own rosewater mist. She believed that what you breathe in becomes part of you. And she was right.

Why Choose Natural Fragrances Over Synthetic Ones?

Today, we live among invisible toxins. Many commercial perfumes and air fresheners contain phthalates, parabens, and synthetic musks—ingredients that sound as foreign as they feel on your skin. These compounds don’t just smell strong; they can disrupt hormones and trigger allergies.

Natural fragrances offer an antidote—a breath of fresh air when your lungs crave clarity. Here’s why:

1. Healthier for Your Body: When you choose natural fragrances made from essential oils or botanical extracts, you’re avoiding harmful chemicals that can irritate skin or harm your respiratory system.

2. Eco-Friendly: Synthetic perfumes often rely on petrochemicals derived from non-renewable resources. On the other hand, natural fragrances support sustainable farming practices and biodegrade without polluting waterways.

3. Aromatherapy Benefits: Beyond smelling good, natural scents like lavender calm anxiety; citrus energizes; sandalwood grounds you. Each note isn’t just a smell—it’s therapy bottled.

4. Connection to Nature: Inhaling these scents is like stepping into a meadow or orchard—even if you’re stuck in traffic.

Take my friend Anna as an example. She used to wear commercial perfumes religiously until migraines became her frequent companion. After switching to natural fragrances—wearing a natural perfume created with jasmine dabbed on her wrists—her headaches faded like fog under morning sun.

Breathing in Purity: How Natural Fragrances Transform Your Life

When you choose natural fragrances, you’re doing more than swapping one product for another—you’re making a lifestyle shift. You’re choosing simplicity over complexity, authenticity over imitation.

Let me tell you about a personal ritual I’ve adopted since discovering natural scents years ago. Every morning starts with bergamot oil diffused into my office space—a citrusy embrace that wakes up my mind without overwhelming it. At night? A touch of cedarwood and lavender natural perfume behind my ears lulls me into restful sleep.

These aren’t just habits—they’ve become anchors in my day-to-day life.

And here’s where it gets even more meaningful: gifting someone a bottle of natural perfume created from pure essential oils isn’t just giving them something pretty—it’s sharing wellness wrapped in scent.

How to Start Your Journey with Natural Perfumes

If you’re wondering how to make the switch but feel overwhelmed by choices, start small:

Opt for perfumes labeled “100% natural” or “organic.” Do not buy into the “green marketing” where they tell you this is clean and natural with ingredients like strawberries, melon, lily of the valley.  You cannot make essential oils from fruit and a flower tincture of a very small flower would take a truck full of blossoms to make it. Do not believe the hype.

Remember—your sense of smell is deeply personal. What reminds one person of home might remind another of adventure.

So next time someone asks “Why choose natural fragrances?”, think beyond words; think about moments—the ones where scent isn’t just something passing by but something that stays with you long after it fades.

In choosing natural fragrances, you’re not merely picking a product—you’re breathing in purity itself—a reminder that sometimes life smells sweetest when it comes straight from the earth beneath our feet.

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Paradise Botanical Perfume oil was born from a memory of a trip to St. John and Saint Thomas in the US Virgin Islands. On St John we went to Trunk Bay with white sand beaches. Many new flowers were encountered on the islands. I saw a large orchid plant with vanilla beans hanging from it.

The ingredients are citrus oils, vanilla absolute, sandalwood, tropical flowers, jasmine grandifolium, and others.

This Natural Perfume oil is created by JoAnne Bassett. It contains high quality essential oils and absolutes in a base of fractionated coconut oil.

This botanical perfume is available in a 10 ml clear glass roll on bottle. It has a silver ball roll on with a gold shiny cap in an ivory organza bag.

I have only have 12 of these roll ons availble.  Go to my Etsy listing to purchase these before they run out. I am just trying out how the roll ons are received.

I am no longer  selling and shipping to EU because the General Product Safety Regulations coming to force on December 13 in the EU. Part of the regulations include the seller has to buy a permit to sell in a country of the EU and maintain a responsible person at $800 a year salary to represent you in that country.  That is more money I have to spend and more hassle and hoops to jump through.

November 1 is the final day I will accept orders to the EU and UK. My ETSY store is already closed to worldwide shipping.

To place your final order please go to my website www.joannebassett.com and place your order.  If you have any questions or problems with the shopping cart please send me an email to joanne@joannebassett.com. I can send you a Paypal invoice for you to pay from. Etsy charges me a 10% fee on every order and on every shipping total so I prefer if you purchase on my website and not ETSY. If you do not find some fragrances let me know I have some that are no longer listed.  I have a handful of Sovereign 1 and Sovereign 2 Collections listed on ETSY that are available also.  Some are packaged in Peacock boxes.

It has been my pleasure serving many countries for many years and now it is time to simplify my business while I still choose to run this business.  I turned 70 this year and would love to sell my formulas, and my company as soon as possible.  People do love my all natural perfumes with the Divine Light Alchemy I add to them.  It is time for me to focus on my rose bushes and travel.

All the best and thank you for your support.

On this Autumn Equinox I created a beautiful natural perfume.  It is named “A Walk In The Woods” eau de perfume.

Walking in the woods with tall pines, firs, black spruce and more conifers makes my heart sing. The fresh smell of the pine needles especially when the fog and the dew is just lifting. The damp bark and undergrowth adds to the mix and my nose is filled with joy.

This is not a Pine Sol perfume..it is a light smell of forest.. that is balanced with other essential oils to represent the whole experience. It is very pleasant.

It is a foresty scent classification. Fresh conifers, wet mossy, woodsy scents, and clean smells.

It is available on my Etsy store.

When I decided to open a Etsy store it was a way to offer sales, offer supplies and essential oils that I do not sell on my JoAnne Bassett website. The Etsy site with a couple of clicks can put your whole store on sale or just a few items.  My JoAnne Bassett website does not have that capability and I have to manually change all of the coding. After the sale you then have to change all of the prices back.

I opened the Etsy store JoAnne Bassett in 2009 to offer close out sales of product and draw new clients to my store. A new venue to ship worldwide and to be found for handmade, small batch perfume. There were years I did not add any products..sell much of anything …or focus on updates, tags, titles, photos or all of the Etsy SEO and learn the new rules they have.

As the years have gone by the Etsy site has grown with lots of new stores.. new rules… and difficult search engines…Their fees of 10% just to sell a product is not bad but if you sell on offsite ads the add 12% fee to that to make 22% off.  You cannot opt out of offsite ads if you have sold a lot of product. So the total fee of a sale becomes 22% off. Now to draw attention to your store.. or even be found in search I started offering free shipping and or a sale of 20 to 25% off once in a while.  It helps to bring visitors to your store and can motivate people to try your perfumes.  So if you look at all of these fees together 10 + 12+ 20= 42% off.. or at 25% off it becomes 47% off.  Add on free shipping to the US and the profit goes down even more.

Offering free shipping is a Amazon idea that Etsy also copied.  The jury is still out if it is a deciding factor in a purchase or not.  I have tried to keep my shipping the same on both stores.

Etsy has been changing the rules and policies lately that has affected my store. Metaphysical services may not be sold on Etsy. Examples of prohibited metaphysical services include: Items with a metaphysical outcome (e.g. attracting wealth, love, etc.)

I saw how they were removing items from and closing stores that they deemed were claiming a metaphysical outcome.  My natural perfumes have all received Divine and Royal Alchemy and Divine Light downloaded into them.  This postive energy is not a claim..it just is.  Like adding love to your meal you are cooking for loved ones.. it is intention.

Yesterday I began to change and delete some descriptions of my store announcement and my natural perfumes.  Today I again see my products removed for these claims.

My purpose in posting this is please go to my JoAnne Bassett website to read the full descriptions and purchase whenever possible.  The idea of me putting my energetic perfumes on Etsy where they are not valued rubs me the wrong way.  I am not making medical claims with my essential oils or perfumes made with essential oils. Aromatherapy text books have shown research for the last 30 years or more listing the health and emotional benefits of lavender, citrus oils, and many others.  When you list St. John’s essential oil helps with depression. you are not saying it will cure it.. merely that it will help alleviate the symptons.

The items on my website are many and I continue to add more.  If you find a shopping cart malfunction please email me at joanne@joannebassett.com  The work of starting a new Shopify site is something I have done recently. There is too much to do with it and I do not have time to remake what I already have. My website is also in search engines for many years so I must consider that.

Again I thank you for your business and support with this. I appologize if you have trouble with my website.

My focus these days is selling my Perfume Formulas and/ or selling my company JoAnne Bassett and leave my legacy.  No one is promised tomorrow.

The Sacred Elixir Collection

Wearing 100% botanical natural perfumes, you are receiving the aromatherapy benefits of the essential oils that are used in the perfume formula.

You will be attracting abundance or love for example. Wearing these all natural perfumes with intention you are drawing these aspects to you and becoming the intention you have set. The magical perfumes have been encoded using Royal Alchemy and Divine Alchemy.

Every natural perfume I offer has the intentions of raising awareness of consciousness and raising consciousness itself, higher vibrations, and empowerment when worn. Many people tell me they feel so good when they wear my natural perfumes.  

The definition of an all natural perfume is a botanical perfume that has only essential oils and absolutes for ingredients.  Artisan all natural perfumes may also contain handcrafted tinctures of flowers, herbs and spices.

Happy St. Patty’s weekend!

Many shops have sales to clear out inventory so I am offering my few boxes of the Sovereign Collection. These are the remaining purple or gray gift boxes that I have left.

Also I have listed vintage essential oils, and my Perfume Kit which I have a lot of in stock.

The Perfume Kit is a best seller at all of the holidays. It makes a great gift for both men and women. Lately I have been seeing it used for bridal showers, birthdays, and fun parties of friends.

It is on my Etsy store these items are 25% off.  The Sale ends Monday, March 18.  I have the Perfume Kit on my website on 25% off sale on my website also.