June I, 2021 announced I was selling my perfume formulas, natural perfumes, rare essential oils, perfume supplies, etc.  I am happy to announce I  have sold some of my 77+ formulas.  One person told me what an opportunity. Yes it is. I am selling the formula; both with and without the alchemy connected to the formula, the rare ingredients I have used to make them, the bottles, and other essential oils in bulk. This is like buying a turn key business… kind of like a franchise without the huge franchise fees.  I have offered to teach how to make my perfumes using the formulas for a price and have taught one buyer in person.  I am trying to make the transition for the new formula owners as easy as possible for them. Rare oils and perfume supplies are sold on my Etsy store.

Many inquiries have come in.  Some people want to expand their existing personal care product lines, some want to create a new business, etc.  What I know is that now is the ultimate best time to get started.  Why you ask?  The holiday time is the best time of the year for perfume sales. Have you heard the term Christmas in July?  Well many retailers are getting their ducks in a row.. what are they offering for the holidays.  From Black Friday in November to the end of December is the time some companies make their “whole year in sales” in 6 weeks or less. I am not kidding!  If you are considering this proposal there is no time to lose.  You need to get started… get perfumes made.. all of the details ironed out.  Labels, packaging and more. Photos need to be taken and your website launched.  If you are adding the natural perfumes to your line … your brand, you need to plan it.  Marketing.. and more.

If it is a question of not having the money to buy the perfume formulas, rare oils, supplies, etc.  I can tell you a secret.  Many new companies come into being on a daily basis with someone borrowing money from family or friends. Also many others have started their business with credit cards.. a line of credit, financing of some sort.  Go online and see the stories of successful people who started with a $4,000 credit card that had the limit raised. They then applied for more cards until they had enough to buy what they wanted. This is an investment… an investment in you and your future.

If you read some of the stories you will discover they may have been able to pay the credit cards off in a timely manner when they started making sales. This is what I am talking about getting started now.  The Christmas season is usually the biggest sales event of the year.

I am looking forward to see who else is called to carry on my legacy… I have made it really easy for you offering all of the parts for sale so you don’t have to research everything like I did!

The name of the first perfume I created for sale to the public was Le Voyage…. which in French means the journey.  That is how I started.. it has been a journey of which I am so grateful for.

The time is now.

Are you like my Double Delight Rose bud just waiting to open? What are you waiting for?

With the right amount of water, sun, and fertilizer it will become a healthy rose bush with many lovely blooms. There doesn’t that feel much better?

Solstice is a time of new beginnings and spirtual transformation. Take your vibration and feelings of happiness up a notch when you wear this luscious natural perfume.

Solstice Eau de Perfume is an organic natural perfume that has the perfect combination of vintage Mysore Sandalwood, Jasmine Sambac and Bulgarian damask rose otto. This classic style perfume has these exquisite oils lifted with citrus oils and rounded with others.

Solstice eau de perfume is sold on my Etsy shop in multiple sizes.

What does the summer solstice symbolize?

The first day of summer is the longest day of the year.  This year it is today June 20 in the USA.

As a child going to school I could not wait for summer vacation. “Going up to the lake”, staying in a cabin at a resort in Minnesota or Wisconsin.  Visiting old family friends and relatives, going swimming, barbecues, picnics, fishing in the lake from the dock or in a boat, parades, fairs, celebrations, and much more.

The summer went by so quickly.  On this first day of summer… let’s make the most of this day and this season.  Explore, do some new forms of exercise, meditate or pray.. get spiritual…  and see what makes you tick. What new project do you want to start now?  What new books do you want to read this summer?  What makes you happy now? What are you grateful for?

And for the release of the old.. what no longer serves you that you can let go of?  People, places and things.  Journal to get to the bottom of the matter and then make the change. You will be happier by Labor Day if you release it now…

If you haven’t been to my JoAnne Bassett website for a while perhaps it is time to revisit it.  Magical Perfumes and Empowering Perfumes to support you on your journey.

Sending blessings to you all on this auspicious day.

Memorial Day is an important day for us as we collectively pause to reflect and honor the service members who gave their lives for this great nation, as well as the families and friends they left behind. Never forget their sacrifice.

I am having a 20% off Memorial Day sale on Etsy.  It starts today and ends June 4.  I no longer do the telesummits but I continue to create energetic light filled collections.  Have you tried the over the top Divine Collection?  A 1 ml eau de perfume sample is now $4.80.

Recently I have watched people filling up their shopping carts at the big stores …soda, junk food, and sugar filled everything. Gmo’s and pesticides, and color additives in many foods. Also lots of plastic junk that serves as toys for children and games that are violent.  What are we doing to our bodies, minds and souls?

We are honoring the fallen soldiers today on Memorial Day.  I think we need to take a look at what “we are doing to ourselves”.  We do not need a war to kill our people we are doing a great job ourselves.  Diabetes, cancer, dementia.. and many other dis – eases in our bodies. Taking bioweapon jabs that bring on many diseases and condtions. Do your own research and stop believing everything the news tells you.

My hope is that you will respect your bodies to eat healthy, get proper exercise – if that is only a 30 minute walk or gardening. Go inside meditate, pray, do what you need to feel grateful and watch your thoughts.

Remember all of my natural perfumes have royal and divine alchemy included. The energetic botanical perfumes smell beautiful and raise your vibrations and align you with your highest self. This will bring you more prosperity, more love, more joy, empowerment,  wonderful connections and miracles daily.

Have a great day and remember our loved ones who have passed.  Blessings to you all.

In 14 days we will have another celebration. This time it is a celebration of Mothers.

Mothers come in all shapes and sizes; young and old.  What is my definition of a Mother.  One who is a caregiver.. one who takes care of someone or something.  They can give love and attention to a human being – someone they gave birth to or not,  a pet, an animal, a house plant, a vegetable or flower garden, or any other energetic thing that you deem is worthy of your attention and affection.

On this occasion I would suggest anyone who determines they are a Mother in some shape or form… please celebrate.. Take yourself out for lunch or dinner, buy yourself some healing energetic perfumes that give back to you.  Remember that I add Divine Light and Alchemy to all of the perfumes I create to uplift you to the higher vibrations. Just apply it and smell deeply.

Replenishing your energy and filling up your cup.  What does that look like for you?

I have put my Divine Destiny and Bubble of Divine Love perfumes on a closeout sale at 50% off at Etsy.

I am having a Mother’s Day sale on my whole Etsy store at 20% off on all of the other items. This sale ends on April 30.

If you just want the Perfume Kit at 20% off you can buy it here on my website. 

Have a great day and enjoy the lovely weather and the gifts of Mother Nature.

Happy St. Patty’s weekend!

Many shops have sales to clear out inventory so I am offering my few boxes of the Sovereign Collection. These are the remaining purple or gray gift boxes that I have left.

Also I have listed vintage essential oils, and my Perfume Kit which I have a lot of in stock.

The Perfume Kit is a best seller at all of the holidays. It makes a great gift for both men and women. Lately I have been seeing it used for bridal showers, birthdays, and fun parties of friends.

It is on my Etsy store these items are 25% off.  The Sale ends Monday, March 18.  I have the Perfume Kit on my website on 25% off sale on my website also.

I have been traveling for three weeks.  I have been all the way down the East Coast from the Outer Banks of North Carolina to Sarasota, Florida with the crystal Siesta beach. I  have gone North crossed the mountains to the Midwest. Sharing Thanksgiving with some relatives is a change for me this year. Seeing people I have not seen in a very long time.

There is healing and closure going on for myself and others. The end of the year…and the  beginning of new things in my life.

So I decided to open my Etsy Store and my website JoAnne Bassett so people can order for the holidays. I will be back in 5 to 7 days to begin shipping for December.

Please get your orders in early so I know what needs to be mailed. I am also in the process of moving so I will close my stores again before Christmas.

I hope you all have a great Thanksgiving.  I am grateful for you all and my lovely perfumes that make people smile, feel good and empowered.

As the leaves start to turn yellow, orange, red and fall from the trees.. I realize Summer is over….The red leaves on the ground remind me that all things must pass.  A new season begins with a chilly 55 degrees this morning…

I have not sold my company and have decided to have a inventory clearance sale on my Etsy store only… 20% off with a $50.00 purchase that ends September 5.  I do not believe in sales. It is poverty thinking that we are not abundant enough to purchase at full price. That being said the game seems to be played in the retail arena offering holiday sales to move inventory. So be it. If this makes someone happy to be able to buy something for themselves now at this lower price than good for you!

Some traveling happened this summer for me.  Most of my free time has been spent nuturing my rose bushes.  Love my rose bouquets I have been enjoying at my computer.  Smells so good…just like my REAL..rose otto I use in my all natural perfume….

FYI – If you read a description or review that says “the perfume lasts all day” just know that it is not natural and most likely created with toxic synthetic laboratory created fragrance oil.  Natural perfumes with strong base notes can last 8 hours or so …but never all day.  Clean perfume is just marketing.. and any fragrance that has no color is decolorized.. synthetic lab materials.. not created from live plants and flowers… people still buy into this marketing.

Real botanical… natural perfumes looks like this photo of my eau de perfumes.. natural color from the plant material.

I have been designing botanical fragrances – plant perfumes since 1993. I am a Master Perfumer. Being a Luxury Natural Perfumer, I create French Classic Perfumes. I also consider the healing aspects of the oils and utilize those with intention. I invoke the Divine and work with energy and intention. Wearing my all natural fragrances will raise your vibration, raise your consciousness, and uplift you. I am a “Master of Energy” and I have encoded these fragrances to support you.

Do you need help CHOOSING A FRAGRANCE? Go to this information page. http://joannebassett.com/choosing-a-scent

Have a fun Labor Day weekend.. and please do not work…