Natural Perfumes Blog

Your Personal Branding Opportunity!

July 24th, 2015 by

Have you ever considered the many ways you can brand yourself?  If you own a company you have a company name, you have a logo, and often special colors that are your companies brand.

If you are an individual where your name is your brand you can get a little more creative.  What do you represent?  Are you a luxury brand?  A natural brand? An ecological green company? Does your name and logo invoke elegance?

Are you a person who does not own a company and you just really want your own signature scent.  You do not want to smell like everyone else wearing Chanel 5, Shalimar, or Polo.  Does this ring a bell? Can you imagine how many people in the world wear these three fragrances? My guess is millions of them. Do you want to break the mold and not be another cookie cutter individual . Stop wearing the latest designer colors, materials, and style.  Break out of your boring rut!!

I am here to offer you an alternative to “following the herd” wearing the same old brands. A Custom Bespoke Perfume is the way to go…it is a one of a kind fragrance that is created just for you.  I create them with the finest materials with no synthetic fragrance oils that are cheap. The packaging in the designer lines and big brands cost more than the juice.  How pathetic! Are you aware of that?  The cost of my rose, jasmine, sandalwood, tuberose is off the charts.  That is why the fragrance is so special.  It has your style, your signature, the way you want to be viewed in the world.  Your very own brand!

Limited Edition

Why not order your own signature scent today? Your very own scent is one that really speaks to you and is your essence. Wear it with confidence.  Lorre White the Luxury Guru wrote this: I personally have tried her luxurious creations.  I think it is a wonderful personal branding opportunity, where we can embrace the traditions of an ancient art form.

More Life Perfumes

Brand yourself and choose your own style.  A fragrance is an easy way to shift your energy and transform your life.  It is a positive way to uplift and expand your potential. Go here to read more about JoAnne Bassett Custom Bespoke Perfumes.   Then email or call me to discuss your needs. 

I look forward to serving you and empowering your persona.



What is in the smell of luxury?

July 14th, 2015 by

What is in the smell of luxury?


JoAnne Bassett Crest

JoAnne Bassett a Couture Natural Perfumer creates masterpieces from exotic oils and essences. Some of the magnificent raw materials she uses are 20 years old and are mellow and beautiful like vintage fine wine. Her style of perfumery and high quality natural oils is unheard of in mainstream and niche fragrance lines. In the late 1800’s synthetic fragrance oils were introduced that reduced the cost to produce fragrances. Most of the niche fragrance houses are using synthetic aroma chemicals that are created from petroleum and other la-boratory chemicals. These inexpensive chemicals comprise 90% of the perfume ingredients in a fragrance bottle available for sale today. Even the most expensive French houses use the chemical soup they call “fine fragrance”. The packaging is more costly than the ingredients and the juice inside of the bottle. This is a se-cret most of them do not want you to know. When the advertising lists ingredients like rose, sandalwood, jasmine, etc. they are really referring to synthetic aroma molecules. The rose they refer to is a chemical mix-ture created in the laboratory: ROSALVA (I) (9,DECEN-1-0L) – Floral, Aldehydic, Rose, Waxy Fresh, dewy rose note that sells for $9.50 for one ounce. Bulgarian Rose otto or oil that is steam distilled from the rosa dama-scena rose petals costs $500.00 for one ounce. This is a good illustration of the actual ingredient costs of the well known perfume houses. JoAnne uses real rose otto and only natural essences in her fine creations.

Natural perfume raw materials are created from live plants, flowers, trees, herbs, and grasses. They have the live plant energy and the deep complex smell of the essential oils and absolutes. These intense and absolute-ly stunning oils create exotic and amazing natural perfumes that really need to be experienced to understand them fully. When they are applied to the skin they blossom like the flowers they were created from. There is no comparison to a laboratory created oil and an oil or essence created from nature.

To put this into perspective, in the times of Catherine de’ Medici, an Italian noblewoman and Queen of France, some of the finest materials were used to create her luxury all natural perfumes. Orange blossoms, rose petals, jasmine flowers, all were picked by hand and processed for her use. She demanded the most ele-gant perfumes and her private perfumer spared no costs in procuring the materials needed. Royal perfume ingredients create perfumes for royalty or wealthy patrons. She would not have been happy with synthetic, cheap materials and why would you? This natural trend continued and the French royal court of Marie An-toinette also were endowed with exclusive natural perfumes. Others including noble men enjoyed this ex-treme luxury. No costs were spared and they had a large assortment of perfumes created just for them.

Enchant 1

JoAnne continues this tradition with using rare and precious oils from nature in her Custom Bespoke Per-fumes and in her Collections. These custom one of a kind creations are enjoyed by women and men with im-peccable taste. For 22 years she has created these gems and has clients from all over the world. People with discerning taste seek her out and have bespoke perfumes created for their families. She is able to do this without meeting individuals in person. A phone consultation and her ability to read people has resulted in marvelous custom perfumes. People return to her year after year and commission her to create a new one and to also reorder previous formulas. An in person consultation with an Aromatic Journey is available by appointment.

JoAnne is meticulous in her ability to create complex 100% natural perfumes. Her perfumes have the ability to uplift and support with the aromatherapy benefits the natural oils are known for. These unique combina-tions of essences are created in her perfume room one at a time. Her collections are born with her ability to turn an idea or experience into scented form. The whole process from the idea, to the actual mixing of the natural essential oils and absolutes to create formulas, the dermal testing, the evaluation, the alchemy that she performs, the maturing of the bases, and the bottling and labeling take place in her perfume room.

The artisan process also may include tinctures and macerations of raw materials such as live gardenias, heli-otrope, roses, jasmine and uncommon flowers such as Parma violets that you would not normally be able to experience in their natural state. Todays niche fragrances are created with chemicals that imitate the ac-tual flower using head space technology. The whole purpose of the use of these chemicals is to reduce the costs. Unfortunately the actual juice may be worth 25 cents and the remaining expense of the fragrance consists of the bottle, box and advertising costs. Millions of dollars are spent on promotion of the fragrance during the launch and afterward to keep the inventory moving.

JoAnne spares no costs in her juice which is the actual fragrance. She uses vintage oils and essences that are difficult to procure and are often no longer available. Bulgarian white rose otto is an extremely gor-geous and precious material and is used is some of her floral perfumes. They call it the “flower of light” for the ecstatic energy it provides in the perfume. This very costly vintage material is priceless. Her gold be-spoke perfumes are created with her top of the line oils and are the crème de la crème!

Her Custom Bespoke Perfumes are available in a very special hand blown glass bottle that is complete with a dauber to apply it. The bottle can be ordered in your favorite color choice. Men and women indulge in a custom for themselves. Couture gowns, bespoke suits and shoes, and custom jewelry are available. There is no reason you need to smell like 90% of the population. Why not order your own signature scent? Your very own scent is one that really speaks to you and is your essence. Wear it with confidence.  I personally have tried her luxurious creations.  I think it is a wonderful personal branding opportunity, where we can embrace the traditions of an ancient art form.

JoAnne resides in Orange County in sunny Southern California near the ocean. The Gold Coast sparks her creativity and she is surrounded with lush raw materials to pique her curiosity for new scents. Experiencing the intoxicating jasmine and rose flowers that bloom locally help her with new exquisite combinations for her fragrance collections. The opulent and decadent oils she immaculately and masterfully blends together are pure luxury and one not to be missed. Her natural fragrance collections are remarkably elegant with classic nuances and are extravagantly irresistible.

Visit her online at and peruse her collections. Send an inquiry email to receive Custom Bespoke Perfume information and to receive a discovery session regarding your fragrance prefer-ences.
Contact:  JoAnne Bassett, P O Box 10352, Newport Beach, California 92658 Phone 760.309.2571


This blog post is taken from Lorre White – the Luxury Guru

– See more at:

New Moon, New Energy, New Custom Bespoke Perfume

July 13th, 2015 by

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This week there is a New Moon in Cancer. With a New Moon comes new beginnings and new opportunities.

This amazing new energy is the perfect time for me to create your new Custom Bespoke Perfume by JoAnne Bassett. It will be filled with supporting and transforming energy from my special alchemy. Your natural perfume will be created with 100% natural essential oils and absolutes. Are you ready to experience increased abundance, passion, creativity, love, peace, confidence and more? Do you want to feel at home in your own skin?

My 6 ml Perfume Potions are a way to experience my work with one intention. The choices are abundance, healing, inner peace, joy, self love, and protection.

I will be busy creating new perfumes on July 15 so please get your order in today so I can get you on the list.

Don’t forget to opt in for my newsletter to receive updates on new offerings.

Call To Prayer Perfume

July 8th, 2015 by

Call To Prayer

My Call To Prayer Perfume was birthed this Ramadan on July 8, 2015.  This precious perfume is a high vibration perfume with rose, frankincense and oud – agarwood in a base of organic jojoba oil.

Vintage Bulgarian white rose (alba) otto the “flower of light”, Vintage Rare Frankincense Oman, hydro distilled, and a combination of Cambodia and Thai wild oud – agarwood.

The general feeling is peace, meditation and reverence when applied.

3 ml glass bottle in an ivory satin bag for $108.00.

Natural Perfume Gifts for Weddings, Gay Weddings and Partnerships

July 7th, 2015 by

enchant 1

“Imagine having your very own Custom Bespoke Perfume – that’s one of kind, created just for you to EMPOWER, SUPPORT and potentially transform your life? That’s what I do – I am a Custom Bespoke Perfumer, I create one of a kind natural perfumes for celebrities, royalty, and anyone who wants positive change in their life!

Are you needing change and transformation in your business? Perhaps more LOVE, more CONFIDENCE, more ABUNDANCE in your life? I would love to create the perfect perfume for you. Connect with me and let’s explore the possibilities! I would love to get to know you. Luxurious hand blown perfume bottles at the More Life Collection and Limited Edition Collection. Rose Duo Coffret is another perfect gift. Custom Couture Perfumes are also available.

Watch this You Tube video for more information!


Vintage Absolutes and Essential Oils For Sale!

July 2nd, 2015 by

This is my old Bassett Aromatherapy labels and bottles I used when I started that company in 1993.

I am selling some rare and precious essential oils and absolutes from my stock.

They are very high quality and amazing!

Vintage oils and absolutes in very limited quantities!

Vintage Rare Mysore Sandalwood oil from 1999 – 2 mls $150.00

Vintage Rare Frankincense Indian, hydro distilled 2001- 1/2 oz $200.00, 1/4 oz $100.00, 1/8 oz $50.00

Rare Vintage 2000 St Johns Wort hydrodistilled Himalayas, very energetic healer 1/2 oz $300, 1 oz $600, 2 oz $1,200, 4 oz $2,400.

Rare Vintage 2000 jasmine sambac absolute India no hexane they used food grade sugar cane to process..very mellow and beautiful 1/2 oz $225, 1 oz $450.

Rare Vintage white champa leaf and flower – michelia alba 2008 China 1 oz $150. 4 oz $600

Email to order these and I will send a paypal invoice. I ship worldwide so tell me where it will be shipping to.



Review of Sensual Embrace Eau De Perfume by JoAnne Bassett

June 30th, 2015 by

Joseph Sagona wrote: SOTD Sensual Embrace EDP by JoAnne Bassett (Sample) New (Review) this is classified as a Floral, the notes are Jasmine, African Orange Flower, Tuberose, Sandalwood, Patchouli, Amber, Clementine, Tobacco, Rose and Ambrette (musk mallow).

I get the clementine, rose, tobacco, tuberose, patchouli and amber, it starts off with some clementine and tuberose, making it sweet, juicy and creamy, the clementine is strong, the tuberose is mild.

The opening of Sensual Embrace is quite beautiful, especially the clementine note, tuberose in most fragrances I have experienced is usually very heady and almost has a meat smell, in this it is blended perfectly.

Then after about thirty minutes the clementine dissipates, the tuberose softens and remains, in comes he rose and tobacco, making it dry, fresh and a touch soapy, the tobacco is mild, the rose is soft.

Then after about two hours the tuberose dissipates along with the rose in comes the patchouli and amber, making it green, earthy and a touch powdery, when the fragrance develops to this point I get a soft honey smell that lasts about thirty minutes.

Sensual Embrace reminds me of Histoires de Parfums Tubereuse 3 Animale and House Of Cherry Bomb Tuberose Tobacco, Tubereuse 3 Animale is sweeter and softer, Tuberose Tobacco comes off boozy and much more musky, they all have similar floral and tobacco notes.

What I love most about Sensual Embrace is that with those mix of notes you would think the fragrance would be very haphazard, not at all, it’s very smooth.

This is a really strong yet soft, citrusy, smoky, complex, with soft woody, animalic and musky undertones Floral fragrance, this is unisex but leans more towards the feminine side, great for ages twenty five and above.
This would can be worn all year ’round, it would be perfect for the fall and winter, I get good projection and average longevity, this is another winner for me, great fragrance JoAnne Bassett,  4/5 Stars

You can purchase this in a 1 ML sample for $6.00, 30 ML spray for $170.00, a travel size spray for $30.00 and a 1/4 oz in jojoba oil in a French Flacon for $200.00.


Dark Mistress Eau de Parfum Review

June 24th, 2015 by

Custom Bespoke Perfume

Dark Mistress Eau de Parfum Review by Joseph Sagona

SOTD: Dark Mistress EDP by JoAnne Bassett (Sample) New (Review) , this is classified as an Oriental Woody, the notes are Jasmine, Rose, Yuzu, Tuberose, Tulsi, Champaca, Violet Leaf, Ylang-Ylang, Clove, Rhododendron, Peru Balsam, Olibanum, Brazilian Rosewood and Neroli.

I keep noticing the more I explore Indie perfumes the more I love them, more so over the last year, the perfumers seem to take their time and put their love, heart and soul into each and everyone of their creations, their perfumes are a reflection of their character.

Each oil they use, every minute, hour and day they spend putting together something perfect, magical and exquisite, not only for them but mostly for you, Dark Mistress is no exception, so come, take a journey with me and experience JoAnne Bassett’s alluring and mystical dark side.

I get the Jasmine, Tuberose, Clove, Violet Leaf, Olibanum and Brazilian Rosewood, it starts of with some jasmine and tuberose making it creamy, bitter with a touch of soapiness, the opening of this the floral notes are very heady, it does taper off within fifteen minutes, the jasmine is strong the tuberose is mild.

Then after about thirty minutes the tuberose dissipates along with the bitterness and soapiness, the tuberose softens and remains, in comes the clove and violet leaf, making it green, fresh and dry, the clove is strong, the violet leaf is soft, when the fragrance develops to this point I get a soft animalic smell that lasts about thirty minutes.

Then after about two hours the jasmine dissipates, along with the violet leaf, the clove softens and remains, in comes the Brazilian rosewood and olibanum making it resinous, spicy and incensed. the Brazilian rosewood and olibanum are mild.

Dark Mistress reminds me of Serge Lutens A La Nuit and Tubereuse Criminelle, A La Nuit is sweeter and softer, Tubereuse Criminelle comes off more animalic and bitter, they all have similar floral and spicy notes.
I can see someone like Elizabeth Taylor, Jacqueline Kennedy Onassis and Marilyn Monroe wearing this, they’re rough, brash and fierce, yet mysterious, glamorous and beautiful style icons, Dark Mistress is just that.

What I love most about Dark Mistress is has a vintage feel and smell, but it’s very timeless at the same time, even though it has quite a few notes, it’s very smooth and refined, it’s very well blended, the notes flow together seamlessly.

Dark Mistress is a very classy, elegant, sophisticated, smoky, bright yet dark, strong, with soft touches of citrus and woody undertones Oriental Woody fragrance, this is unisex and mature, perfect for ages thirty and above.

This can be worn all year round; it would be perfect for the fall and winter, I get average projection and average longevity, this fragrance is a beautiful Dark Mistress indeed, wonderful JoAnne 4/5 Stars.

You can purchase this in a 1 ML sample for $6.00, 5 ml Travel Size Spray for $30.00, 30 ML EDP $170.00 and a Parfum in Jojoba oil 1/4 oz French Flacon $200.00.

To purchase Dark Mistress