Respect Gaia on Earth Day!
April 22nd, 2018 by JoAnne Bassett
In honor of Earth Day I am asking my readers to become more aware of how you reuse, recycle, and conserve our resources.
When I look at the packaging in a perfume business I cringe. There are double boxes, the outer box which is the mailer and the inner box which is the beautiful one we throw away, the paper liners, the cellophane over wraps, the tissue, the bows, etc.
We hear over and over how packaging sells the perfume. When we buy the perfume the first thing we do is throw away the layers of packaging and usually just put the pretty bottle on our dresser. Some people save the box if it can be re purposed or if they prefer to have their fragrances all in boxes in a cabinet as a collection.
As I researched other brands I noticed that they are really almost all the same with different colors and logos. To set my line apart I chose boxes that could be reused.
My perfume boxes are gift boxes in the shape of books. They are deep enough to store trinkets or other items. They have a magnetic flap so the box will stay closed. They are three sizes and house my parfums, eau de parfums, and all of the Collections with hand blown glass perfume bottles. These beautiful boxes have gold foil and beautiful flower patterns with butterflies, peacocks, and scenes from Paris. They are unique and also can be stacked or placed on a shelf like a book. How original!
You can view my collections at this link: http://joannebassett.com/collections
My Gift Boxes contain 1 oz of eau de parfum and come with a free 5 ml travel sprayer filled with your favorite scent. They can be refilled. If you remove the paper filling you will see the beautiful designs in the bottom of the box. The box can be reused and re purposed. These are ways to reduce our paper waste and not contribute more garbage to the landfills.
gardenia tincture
I also grow flowers and harvest blossoms, and create tinctures of roses, gardenia, citrus blossoms and others for my Custom Perfumes. These special tinctures and macerations are only used in my bespoke fragrances. This is a way to use our bounty and share it with others.
