On this Autumn Equinox I created a beautiful natural perfume.  It is named “A Walk In The Woods” eau de perfume.

Walking in the woods with tall pines, firs, black spruce and more conifers makes my heart sing. The fresh smell of the pine needles especially when the fog and the dew is just lifting. The damp bark and undergrowth adds to the mix and my nose is filled with joy.

This is not a Pine Sol perfume..it is a light smell of forest.. that is balanced with other essential oils to represent the whole experience. It is very pleasant.

It is a foresty scent classification. Fresh conifers, wet mossy, woodsy scents, and clean smells.

It is available on my Etsy store.

Together we will smell the 35 essences on a blotter paper and discuss the scent classification and attributes of each essence.

We will discuss top, middle, base notes and define what each essence is. We will learn how long each note will last in a perfume. We will discuss strengths of eau de toilettes, eau de parfums, and parfums.

We will build accords, discuss blending a scent for a purpose or a themed essence, etc. We will discuss creating the scent drop by drop and the bases that can be used.

There will be question and answers throughout the process.

We will be using the esential oils, blotter papers, and information sheets from the Perfume Kit.  You must purchase the Perfume Kit and Perfume Class to be able to attend this class. 

This is a 2 hour class using Skype. You will need to have a Skype account (free) www.Skype.com, a webcam with a headset. We can also use Zoom.com, let me know your preference when you sign up.

I have a 20% off sale on my Perfume Kit now $280.00 and $200.00 for the class is $480.00 total. The 20% off sale ends Sept. 18.

It is payable in advance to reserve your class and receive the perfume kit for the class.

Go here to purchase

Follow me: https://www.facebook.com/JoAnneBassett.Perfumer

When I decided to open a Etsy store it was a way to offer sales, offer supplies and essential oils that I do not sell on my JoAnne Bassett website. The Etsy site with a couple of clicks can put your whole store on sale or just a few items.  My JoAnne Bassett website does not have that capability and I have to manually change all of the coding. After the sale you then have to change all of the prices back.

I opened the Etsy store JoAnne Bassett in 2009 to offer close out sales of product and draw new clients to my store. A new venue to ship worldwide and to be found for handmade, small batch perfume. There were years I did not add any products..sell much of anything …or focus on updates, tags, titles, photos or all of the Etsy SEO and learn the new rules they have.

As the years have gone by the Etsy site has grown with lots of new stores.. new rules… and difficult search engines…Their fees of 10% just to sell a product is not bad but if you sell on offsite ads the add 12% fee to that to make 22% off.  You cannot opt out of offsite ads if you have sold a lot of product. So the total fee of a sale becomes 22% off. Now to draw attention to your store.. or even be found in search I started offering free shipping and or a sale of 20 to 25% off once in a while.  It helps to bring visitors to your store and can motivate people to try your perfumes.  So if you look at all of these fees together 10 + 12+ 20= 42% off.. or at 25% off it becomes 47% off.  Add on free shipping to the US and the profit goes down even more.

Offering free shipping is a Amazon idea that Etsy also copied.  The jury is still out if it is a deciding factor in a purchase or not.  I have tried to keep my shipping the same on both stores.

Etsy has been changing the rules and policies lately that has affected my store. Metaphysical services may not be sold on Etsy. Examples of prohibited metaphysical services include: Items with a metaphysical outcome (e.g. attracting wealth, love, etc.)

I saw how they were removing items from and closing stores that they deemed were claiming a metaphysical outcome.  My natural perfumes have all received Divine and Royal Alchemy and Divine Light downloaded into them.  This postive energy is not a claim..it just is.  Like adding love to your meal you are cooking for loved ones.. it is intention.

Yesterday I began to change and delete some descriptions of my store announcement and my natural perfumes.  Today I again see my products removed for these claims.

My purpose in posting this is please go to my JoAnne Bassett website to read the full descriptions and purchase whenever possible.  The idea of me putting my energetic perfumes on Etsy where they are not valued rubs me the wrong way.  I am not making medical claims with my essential oils or perfumes made with essential oils. Aromatherapy text books have shown research for the last 30 years or more listing the health and emotional benefits of lavender, citrus oils, and many others.  When you list St. John’s essential oil helps with depression. you are not saying it will cure it.. merely that it will help alleviate the symptons.

The items on my website are many and I continue to add more.  If you find a shopping cart malfunction please email me at joanne@joannebassett.com  The work of starting a new Shopify site is something I have done recently. There is too much to do with it and I do not have time to remake what I already have. My website is also in search engines for many years so I must consider that.

Again I thank you for your business and support with this. I appologize if you have trouble with my website.

My focus these days is selling my Perfume Formulas and/ or selling my company JoAnne Bassett and leave my legacy.  No one is promised tomorrow.

The Sacred Elixir Collection

Wearing 100% botanical natural perfumes, you are receiving the aromatherapy benefits of the essential oils that are used in the perfume formula.

You will be attracting abundance or love for example. Wearing these all natural perfumes with intention you are drawing these aspects to you and becoming the intention you have set. The magical perfumes have been encoded using Royal Alchemy and Divine Alchemy.

Every natural perfume I offer has the intentions of raising awareness of consciousness and raising consciousness itself, higher vibrations, and empowerment when worn. Many people tell me they feel so good when they wear my natural perfumes.  

The definition of an all natural perfume is a botanical perfume that has only essential oils and absolutes for ingredients.  Artisan all natural perfumes may also contain handcrafted tinctures of flowers, herbs and spices.

June I, 2021 announced I was selling my perfume formulas, natural perfumes, rare essential oils, perfume supplies, etc.  I am happy to announce I  have sold some of my 77+ formulas.  One person told me what an opportunity. Yes it is. I am selling the formula; both with and without the alchemy connected to the formula, the rare ingredients I have used to make them, the bottles, and other essential oils in bulk. This is like buying a turn key business… kind of like a franchise without the huge franchise fees.  I have offered to teach how to make my perfumes using the formulas for a price and have taught one buyer in person.  I am trying to make the transition for the new formula owners as easy as possible for them. Rare oils and perfume supplies are sold on my Etsy store.

Many inquiries have come in.  Some people want to expand their existing personal care product lines, some want to create a new business, etc.  What I know is that now is the ultimate best time to get started.  Why you ask?  The holiday time is the best time of the year for perfume sales. Have you heard the term Christmas in July?  Well many retailers are getting their ducks in a row.. what are they offering for the holidays.  From Black Friday in November to the end of December is the time some companies make their “whole year in sales” in 6 weeks or less. I am not kidding!  If you are considering this proposal there is no time to lose.  You need to get started… get perfumes made.. all of the details ironed out.  Labels, packaging and more. Photos need to be taken and your website launched.  If you are adding the natural perfumes to your line … your brand, you need to plan it.  Marketing.. and more.

If it is a question of not having the money to buy the perfume formulas, rare oils, supplies, etc.  I can tell you a secret.  Many new companies come into being on a daily basis with someone borrowing money from family or friends. Also many others have started their business with credit cards.. a line of credit, financing of some sort.  Go online and see the stories of successful people who started with a $4,000 credit card that had the limit raised. They then applied for more cards until they had enough to buy what they wanted. This is an investment… an investment in you and your future.

If you read some of the stories you will discover they may have been able to pay the credit cards off in a timely manner when they started making sales. This is what I am talking about getting started now.  The Christmas season is usually the biggest sales event of the year.

I am looking forward to see who else is called to carry on my legacy… I have made it really easy for you offering all of the parts for sale so you don’t have to research everything like I did!

The name of the first perfume I created for sale to the public was Le Voyage…. which in French means the journey.  That is how I started.. it has been a journey of which I am so grateful for.

The time is now.

What does the summer solstice symbolize?

The first day of summer is the longest day of the year.  This year it is today June 20 in the USA.

As a child going to school I could not wait for summer vacation. “Going up to the lake”, staying in a cabin at a resort in Minnesota or Wisconsin.  Visiting old family friends and relatives, going swimming, barbecues, picnics, fishing in the lake from the dock or in a boat, parades, fairs, celebrations, and much more.

The summer went by so quickly.  On this first day of summer… let’s make the most of this day and this season.  Explore, do some new forms of exercise, meditate or pray.. get spiritual…  and see what makes you tick. What new project do you want to start now?  What new books do you want to read this summer?  What makes you happy now? What are you grateful for?

And for the release of the old.. what no longer serves you that you can let go of?  People, places and things.  Journal to get to the bottom of the matter and then make the change. You will be happier by Labor Day if you release it now…

If you haven’t been to my JoAnne Bassett website for a while perhaps it is time to revisit it.  Magical Perfumes and Empowering Perfumes to support you on your journey.

Sending blessings to you all on this auspicious day.

Memorial Day is an important day for us as we collectively pause to reflect and honor the service members who gave their lives for this great nation, as well as the families and friends they left behind. Never forget their sacrifice.

I am having a 20% off Memorial Day sale on Etsy.  It starts today and ends June 4.  I no longer do the telesummits but I continue to create energetic light filled collections.  Have you tried the over the top Divine Collection?  A 1 ml eau de perfume sample is now $4.80.

Recently I have watched people filling up their shopping carts at the big stores …soda, junk food, and sugar filled everything. Gmo’s and pesticides, and color additives in many foods. Also lots of plastic junk that serves as toys for children and games that are violent.  What are we doing to our bodies, minds and souls?

We are honoring the fallen soldiers today on Memorial Day.  I think we need to take a look at what “we are doing to ourselves”.  We do not need a war to kill our people we are doing a great job ourselves.  Diabetes, cancer, dementia.. and many other dis – eases in our bodies. Taking bioweapon jabs that bring on many diseases and condtions. Do your own research and stop believing everything the news tells you.

My hope is that you will respect your bodies to eat healthy, get proper exercise – if that is only a 30 minute walk or gardening. Go inside meditate, pray, do what you need to feel grateful and watch your thoughts.

Remember all of my natural perfumes have royal and divine alchemy included. The energetic botanical perfumes smell beautiful and raise your vibrations and align you with your highest self. This will bring you more prosperity, more love, more joy, empowerment,  wonderful connections and miracles daily.

Have a great day and remember our loved ones who have passed.  Blessings to you all.